Campaign and Content Manager (London or Manchester)

BCLP; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

BCLP is seeking a Campaign and Content Manager to enhance its brand and support business development through strategic and impactful content marketing. The role involves close collaboration with the Marketing Director and various teams to deliver compelling campaigns that resonate with key audiences, driving engagement and business goals.

Qualifications

• Proven experience in content marketing and multi-channel campaign management.
• Experience in the legal/professional services sector is a plus.
• Familiarity with SEO principles and best practices.

Responsibilities

• Manage and coordinate impactful marketing campaigns aligned with business objectives.
• Create and manage engaging content across various platforms.
• Collaborate with stakeholders to ensure successful campaign execution.

Skills

Writing

Editing

Stakeholder management

Data-driven marketing

Campaign management

Education

Experience in content marketing

Understanding of professional services marketing

Tools

Content management systems

Analytics tools

Job description

Campaign and Content Manager (London or Manchester)

BCLP Greater London, England, United Kingdom

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Campaign and Content Manager (London or Manchester)

BCLP Greater London, England, United Kingdom

Join to apply for the Campaign and Content Manager (London or Manchester) role at BCLP

Team: Marketing and Business Development

Reports to: Interim Marketing Director

The Team

The Marketing and Business Department comprises of specialists from backgrounds including BD, PR, communications, media, digital and operations. The result will be a dynamic and energetic team environment which nurtures fresh perspectives and works together to lend the firm a competitive advantage.

We take a holistic approach to marketing and business development, with the goal to help our lawyers win more work and make new connections. Because we are so transparently aligned to this core strategic objective, we enjoy full buy-in from the business including senior management, who have a clear view of how our work contributes to the overall success of the firm.

Purpose of job

We are seeking a Campaigns and Content Manager to coordinate the creation of impactful content and execute on the implementation of strategy-aligned campaigns.

This role will focus on enhancing BCLP’s brand through concise client-specific narratives deployed across the spectrum of content mediums and channels that will engage key audiences and support business development objectives.

The ideal candidate will have an understanding of professional services marketing and a proven ability to deliver impactful campaigns that align with BCLP’s priorities.

Key responsibilities

Campaign Management

• Working closely with the Marketing Director, elevate BCLP’s brand positioning through compelling, insight-driven marketing campaigns that differentiate the firm in a competitive landscape
• Promote BCLP’s expertise, services and key initiatives using a data-driven approach to targeting and messaging across digital, content, events, and communications
• Optimise campaigns and content for web, social media, and email marketing by working closely with the digital marketing team
• Work closely with business development and client teams to refine lead quality and conversion strategies.
• Drive client advocacy initiatives through testimonials and case studies
• Build and manage relationships with key external agencies, ensuring campaigns are delivered to the highest standards
• Allocate budgets, and oversee execution, ensuring alignment with both global and regional business priorities
• Continuously refine campaigns based on analytics, using data-driven insights to optimize plans and maximize impact

Content Management

• Support the development of a content strategy that aligns with the BCLP's business goals and brand identity by working closely with the Marketing Director and wider MBD team
• Create, edit and manage high-quality engaging content, including thought leadership articles, client updates, website copy, social media posts, and marketing collateral that stands out in a competitive market
• Develop an innovative approach to digital storytelling, including video, infographics, and interactive content.
• Collaborate with subject matter experts to translate complex legal topics into engaging, client-friendly content and value propositions
• Ensure all content adheres to BCLP’s tone of voice, style guide and governance

Stakeholder Collaboration

• Partner with lawyers, practice and sector groups, and colleagues across MBD team to align content and campaigns with client needs and BCLP’s strategic objectives
• Collaborate with team members to help them write and deliver successful marketing campaign plans to deliver on business plans
• Work alongside external agencies, designers, and videographers to produce high-quality visual and multimedia content
• Support internal communications initiatives, ensuring employees are informed and engaged with firm-wide marketing efforts

SEO, Analytics, and Optimization

• Working with the digital team, apply SEO best practices to optimize content for search engine visibility and engagement
• Use analytics tools to track content performance, user engagement, and campaign ROI
• Continuously refine content and campaign strategies based on insights and feedback alongside the Marketing Director

Experience and knowledge

• Proven experience in content marketing and campaign management, within the legal/professional services sector
• Experience managing multi-channel marketing campaigns, including digital, email, and social media
• Proficiency in content management systems (CMS), marketing automation platforms, and analytics tools
• An understanding of professional services marketing, industry trends, and audience engagement strategies
• Familiarity with SEO principles and best practices
• Experience working in a fast-paced, deadline-driven environment
• Experience of working across geographies

Skills and competencies

• Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics
• Excellent and demonstrated internal and external stakeholder management skills, with the ability to influence and collaborate across teams including managing external agency partnerships
• Highly organized, detail-oriented, strong organizational skills, able to manage multiple projects simultaneously and meet tight deadlines
• Detail-oriented with a focus on quality assurance and adherence to brand guidelines
• Results-driven and able to measure and report on content effectiveness and ROI

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Legal and Marketing

• Industries

  Legal Services

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