Campaign and Content Manager (London or Manchester)

Bryan Cave Leighton Paisner LLP; Manchester, London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading law firm is seeking a Campaign and Content Manager in Manchester to lead impactful content creation and manage strategy-aligned marketing campaigns. The role involves coordinating various channels to enhance the firm's brand through innovative storytelling and stakeholder collaboration.

Qualifications

• Proven content marketing and campaign management experience, preferably in legal or professional services.
• Experience managing multi-channel campaigns.
• Knowledge of industry trends, SEO, and audience engagement strategies.

Responsibilities

• Manage campaigns to elevate BCLP’s brand and target audiences effectively.
• Develop content strategies aligned with business goals.
• Collaborate with experts to translate legal topics into engaging content.

Skills

Content Marketing

Campaign Management

SEO

Stakeholder Management

Digital Storytelling

Tools

CMS

Marketing Platforms

Analytics Tools

Job description

You must have the required legal capacity to enter into and be bound by these terms and conditions. In filling out this application, you agree to the following rules (terms and conditions of application): Your application will be based on the information you provide on the application form, resume, or other information you submit to the firm ("Application"). All information must be accurate and complete.

The information provided by me in this Application is true and complete. I agree that any omission, falsification, or misrepresentation will be grounds for rejection or dismissal if employed or partnered with the organization. Where legally required (such as in Australia and Israel), I consent to the firm conducting pre-hiring and other checks. I confirm that I have read and understood the privacy notice below. By clicking "Submit Application," I agree to these statements.

Please view our Privacy Notice to understand how we collect and use personal information in connection with your recruitment. It details that:

1. The BCLP Firm you are applying to is responsible for the information it collects from you (the 'Data Controller').
2. Your information will be used for recruitment, potential advancement, legal compliance, and other purposes outlined in our Privacy Notice, including monitoring and reporting where permitted, and improving our processes.
3. We conduct pre-hiring checks, including social media and criminal background checks where legally permitted. If you do not provide the necessary information or consent, we cannot proceed with your recruitment.
4. We use external providers for international verification, background, and social media checks, and also perform some verifications ourselves.
5. We may share information with our international offices and third parties under safeguards.

For your privacy rights and to exercise them, contact [e-mail].

Position(s) I am Applying for

Campaign and Content Manager (London or Manchester)

Team: Marketing and Business Development (MBD)
Reports to: Interim Marketing Director

The Team

The department includes specialists from BD, PR, communications, media, digital, and operations. We aim to foster a dynamic environment that promotes fresh perspectives and a competitive advantage.

Purpose of job

We seek a Campaigns and Content Manager to coordinate impactful content creation and execute strategy-aligned campaigns, enhancing BCLP’s brand through client-specific narratives across various channels to support business development.

Key responsibilities

• Manage campaigns to elevate BCLP’s brand, differentiate the firm, and target audiences effectively.
• Promote expertise and initiatives via digital, content, events, and communications.
• Optimize content for web, social media, and email marketing, collaborating with the digital team.
• Work with business development and client teams to improve lead quality and conversion.
• Drive client advocacy through testimonials and case studies.
• Manage relationships with external agencies and oversee budgets.
• Refine campaigns using analytics to maximize impact.

Content Management

• Develop content strategies aligned with business goals.
• Create and manage high-quality content, including articles, updates, website copy, and social media posts.
• Innovate with digital storytelling formats.
• Collaborate with experts to translate legal topics into engaging content.
• Ensure content adheres to brand and governance standards.

Stakeholder Collaboration

• Partner with lawyers and teams to align content with client needs and strategy.
• Support internal communications and external visual content production.

SEO, Analytics, and Optimization

• Apply SEO best practices.
• Use analytics to track and improve content and campaigns.

Experience and knowledge

• Proven content marketing and campaign management experience, preferably in legal or professional services.
• Experience managing multi-channel campaigns and familiarity with CMS, marketing platforms, and analytics tools.
• Knowledge of industry trends, SEO, and audience engagement strategies.

Skills and competencies

• Exceptional writing and storytelling skills.
• Strong stakeholder management and collaboration skills.
• Highly organized with the ability to manage multiple projects.
• Results-oriented with a focus on ROI and content effectiveness.

Inclusion and Equal Opportunity

We value diversity and are committed to an inclusive environment. We support flexible working arrangements and encourage discussions about flexibility options.

Confidentiality

All confidential materials will be securely stored and accessible only to authorized personnel.

Disclosure

As a regulated firm, we undertake vetting, verification, and background checks with consent, in compliance with legal and regulatory requirements. Details are available on our website.