Retail Activation Executive

BAT; Greater London; On-site; GBP 32,000 - 42,000; Full time

Job summary

British American Tobacco UK is hiring a Retail Activation Executive in Chiswick, London to develop and execute consumer-centric activation plans across channels. You will work with the Marketing Deployment Manager to ensure campaigns drive engagement and brand growth.

You will adapt global toolkits for local markets, drive shopper activations, manage budgets and agency partners, and monitor performance to deliver on-time, compliant activations that support our environmental and safety standards.

Qualifications

• 2+ years of experience in marketing execution or consumer experience.
• Strong understanding of marketing fundamentals and consumer journeys.
• Commercially minded with a focus on business impact.
• Excellent organization and multitasking in fast-paced environments.
• Ability to track KPIs, report performance and optimize campaigns.
• Comfortable managing budgets and financial tracking.

Responsibilities

• Adapt global CX and brand toolkits to local market requirements.
• Execute shopper activation campaigns across POS and omnichannel touchpoints.
• Ensure consistent brand messaging and impactful consumer experiences.
• Coordinate rollout of visibility, awareness, and promotional assets.
• Manage agency relationships to deliver assets on time.
• Track activation performance and provide actionable insights.
• Monitor plans for on-time, in-full execution and compliance.
• Oversee budgets, POs, invoices, and collaborate with cross-functional teams.
• Comply with environmental and safety standards and internal policies.

Skills

Marketing execution

Consumer experience

Project coordination

KPI tracking

Budget management

Analytical mindset

Education

Bachelor's degree in marketing or related field

Tools

Excel

PowerPoint

Job description

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco UK has an exciting opportunity for a Retail Activation Executive in Chiswick, London

The Retail Activation Executive supports the development and execution of consumer-centric activation plans across multiple channels and stages of the consumer journey. Working closely with the Marketing Deployment Manager, this role ensures timely, efficient, and impactful delivery of campaigns that drive consumer engagement and brand growth.

Your Key Responsibilities Will Include

• Adapt global CX and brand toolkits to local market requirements.
• Execute shopper activation campaigns across POS and omnichannel touchpoints to drive traffic, trial, and sales.
• Ensure consistent brand messaging and impactful consumer experiences across all channels.
• Coordinate the rollout of visibility, awareness, and promotional initiatives, including POS materials and communication assets.
• Manage agency relationships to deliver campaign assets on time and support content creation and adaptation.
• Track activation performance, consumer engagement, and campaign impact, providing actionable insights.
• Monitor activation plans to ensure on-time, in-full execution, proactively managing risks and compliance requirements.
• Oversee budgets, purchase orders, invoices, and collaborate with Trade, CX, Category, Legal, and Cora teams to ensure seamless execution.
• Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• 2+ years of experience in marketing execution, consumer experience, or similar roles.
• Strong understanding of marketing fundamentals, including consumer journeys, strategy, and activation touchpoints.
• Commercially minded and consumer-centric, with a focus on delivering business impact.
• Excellent project coordination, organizational, and multitasking skills in fast-paced environments.
• Analytical mindset with experience in KPI tracking, performance reporting, and campaign optimization.
• Detail-oriented, execution-focused, and comfortable managing budgets, spreadsheets, and financial tracking.
• Positive, proactive attitude with the confidence to challenge the status quo constructively.
• Bachelor's degree in marketing, Business, or a related field; creativity, storytelling skills, and basic design knowledge are advantageous.

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We're wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.