Business Manager

We Are Swim; Coventry; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Birthday off

Instant earned wage access

Fully funded training and professional

Bright working environment

Discounts on lessons for family and朋友

Recognition and rewards

Career progression opportunities

Job summary

We Are Swim is seeking an energetic venue leader to guide the team in delivering high-quality swim lessons and exceptional service. You will drive operational standards, safety, cleanliness, and customer engagement across multiple venues within the region.

The role requires proven people management experience in a customer-focused or leisure setting, strong communication, and hands-on leadership to develop your team and ensure a superior family experience.

Qualifications

• Proven experience managing people in a customer-focused or leisure environment.
• Sales or business development experience, ideally in a customer-service environment.
• Excellent communicator, confident with customer calls and in-person interactions.
• Strong organisation and planning skills with great attention to detail.
• Passion for maintaining high operational standards and team performance.
• Knowledge of safeguarding, health & safety, equality, and data protection best practice.

Responsibilities

• Lead and support your venue team to deliver consistent, high-quality lessons and service.
• Maintain exceptional operational standards across safety, cleanliness, and presentation.
• Carry out regular quality checks and feedback sessions with instructors and team members.
• Manage customer communications, including calls and follow-ups to leads/enquiries.
• Monitor venue performance, attendance, and customer feedback, taking action where improvements are needed.
• Ensure full compliance with safeguarding, health & safety, equality, and data protection policies.
• Collaborate with colleagues across swim@ and swim! centres across your region to share good practice.
• Attract new customers through hyperlocal community engagement and retain existing customers through high standards and quality lessons.
• You'll be an organised, approachable leader who thrives on people development and takes pride in high standards.
• You're hands-on, solve problems, and ensure every detail contributes to a great customer experience.

Skills

People management

Customer service

Communication

Organisation and planning

Attention to detail

Safeguarding knowledge

Driving licence

Travel readiness

Leadership

Mentoring

Education

Qualifications in business management/leadership/mentoring

Pool Plant Operator (desirable)

Swim teaching/coaching background with qualifications

Job description

What You'll Do

• Lead and support your venue team to deliver consistent, high-quality lessons and service.
• Maintain exceptional operational standards across safety, cleanliness, and presentation.
• Carry out regular quality checks and feedback sessions with instructors and team members.
• Manage customer communications, including calls and follow-ups to leads/enquiries.
• Monitor venue performance, attendance, and customer feedback, taking action where improvements are needed.
• Ensure full compliance with all safeguarding, health & safety, equality, and data protection policies.
• Collaborate with colleagues across swim@ and swim! centres across your region to share good practice and deliver a great experience for every family.
• Attract new customers through hyperlocal community engagement as well as retaining existing customers through high standards, quality lessons and customer service.
• You'll be an organised, approachable leader who thrives on people development and takes pride in high standards. You enjoy being hands-on, solving problems, and making sure every detail contributes to a great customer experience.
• Proven experience managing people or teams in a customer-focused or leisure environment.
• Sales or business development experience, ideally in a customer-service environment.
• Excellent communicator, confident with customer calls and in-person interactions.
• Strong organisation and planning skills with great attention to detail.
• Passion for maintaining high operational standards and team performance.
• Knowledge of safeguarding, health & safety, equality, and data protection best practice.
• Ability to travel regionally and stay overnight when required.
• Full UK driving license.
• Qualifications in business management, leadership, or mentoring.
• Knowledge or experience within the learn-to-swim or wider leisure industry.
• Experience of quality assurance or compliance frameworks.
• Pool Plant Operator qualification desirable (training provided if not yet held).
• Swim teaching or coaching background with qualifications (training provided if not yet held).

Founded by Olympians Becky Adlington OBE and Steve Parry MBE, swim is on a mission to revolutionise swimming and change lives.

We believe every child should have the chance to learn to swim. Operating within schools and universities across the UK, we deliver high-quality lessons to children aged 3-11, helping to keep local pools open and communities active. We're proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.

The Role

• Competitive salary with bonus potential.
• Your birthday off, on us.
• Instant earned wage access, save as you earn and discount vouchers
• Fully funded training and ongoing professional development.
• Bright, positive working environment in modern, purpose-built facilities.
• Discounts on lessons for family and friends.
• Recognition, rewards, and regular team events.
• Career progression opportunities from venue leadership to regional and central opportunities.