Business Manager

swim@ West Coventry Academy; Coventry; On-site; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Birthday off

Earned wage access

Training & development

Discounts on lessons

Team events

Career progression

Job summary

swim@ is looking for a Learn to Swim Business Manager to lead a venue team, drive high-quality lessons, and ensure safe, engaging experiences for children and families. You’ll uphold our standards, motivate staff, and ensure excellent customer service across all touchpoints.

You will oversee daily operations, safeguard and data protection practices, and collaborate with regional colleagues to grow the program and maintain exceptional venues.

Qualifications

• Experience managing teams in a customer-focused or leisure environment.
• Sales or business development experience in a customer-service setting.
• Excellent communication skills, both over the phone and in person.
• Strong organisation and planning abilities with attention to detail.
• Knowledge of safeguarding, health & safety, equality, and data protection best practice.
• Willingness to travel regionally and stay overnight when required.
• Full UK driving licence.

Responsibilities

• Lead and support your venue team to deliver high-quality lessons and service.
• Maintain exceptional operational standards across safety, cleanliness, and presentation.
• Carry out regular quality checks and feedback sessions with instructors and team members.
• Manage customer communications, including calls and follow-ups to leads/enquiries.
• Monitor venue performance, attendance, and customer feedback, taking action where needed.
• Ensure full compliance with safeguarding, health & safety, equality, and data protection policies.
• Collaborate with swim@ and swim! centres across your region to share good practice.
• Attract new customers through hyperlocal community engagement and retain existing customers through high standards and service.

Skills

People management

Sales experience

Excellent communicator

Organisational skills

Customer service focus

Safeguarding knowledge

Willing to travel

Driving license

Education

Business leadership qualifications

Pool Plant Operator qualification

Job description

About swim@

Founded by Olympians Becky Adlington OBE and Steve Parry MBE, swim is on a mission to revolutionise swimming and change lives.
We believe every child should have the chance to learn to swim. Operating within schools and universities across the UK, we deliver high-quality lessons to children aged 3-11, helping to keep local pools open and communities active.
We're proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.

The Role

As a Learn to Swim Business Manager, you'll lead your venue team to deliver an exceptional swimming experience for every child and family. You'll be responsible for daily operations, ensuring lessons run safely, smoothly, and to the highest standards of quality and service.
You'll set the tone for excellence by motivating your team, upholding our standards, and ensuring customers feel valued and supported every step of the way.

What You'll Do

• Lead and support your venue team to deliver consistent, high-quality lessons and service.
• Maintain exceptional operational standards across safety, cleanliness, and presentation.
• Carry out regular quality checks and feedback sessions with instructors and team members.
• Manage customer communications, including calls and follow-ups to leads/enquiries.
• Monitor venue performance, attendance, and customer feedback, taking action where improvements are needed.
• Ensure full compliance with all safeguarding, health & safety, equality, and data protection policies.
• Collaborate with colleagues across swim@ and swim! centres across your region to share good practice and deliver a great experience for every family.
• Attract new customers through hyperlocal community engagement as well as retaining existing customers through high standards, quality lessons and customer service.

About You

You'll be an organised, approachable leader who thrives on people development and takes pride in high standards. You enjoy being hands-on, solving problems, and making sure every detail contributes to a great customer experience.

Essential Skills & Experience

• Proven experience managing people or teams in a customer-focused or leisure environment.
• Sales or business development experience, ideally in a customer-service environment.
• Excellent communicator, confident with customer calls and in-person interactions.
• Strong organisation and planning skills with great attention to detail.
• Passion for maintaining high operational standards and team performance.
• Knowledge of safeguarding, health & safety, equality, and data protection best practice.
• Ability to travel regionally and stay overnight when required.
• Full UK driving license.

Desirable

• Qualifications in business management, leadership, or mentoring.
• Knowledge or experience within the learn-to-swim or wider leisure industry.
• Experience of quality assurance or compliance frameworks.
• Pool Plant Operator qualification desirable (training provided if not yet held).
• Swim teaching or coaching background with qualifications (training provided if not yet held)

What We Offer

• Competitive salary with bonus potential.
• Your birthday off, on us.
• Instant earned wage access, save as you earn and discount vouchers
• Fully funded training and ongoing professional development.
• Bright, positive working environment in modern, purpose-built facilities.
• Discounts on lessons for family and friends.
• Recognition, rewards, and regular team events.
• Career progression opportunities from venue leadership to regional and central opportunities.