Business Leader (Crematoria)

Life Services Group; Birmingham; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days leave

Car allowance £4,500

Up to 10% bonus

Private medical cover

Pension 4%

Life assurance

Job summary

Life Services Group is seeking a Crematorium Business Leader to drive growth, deliver exceptional service to families and funeral director partners, and maximise commercial performance across a crematorium site.

You will lead a multi-disciplinary team, own the site P&L, and partner with local directors to embed a culture of excellence and compassion within a national organisation.

Qualifications

• Experience leading a P&L at multi-site crematoriums or similar operations.
• Strong commercial acumen and risk management.
• Ability to build relationships with funeral directors.

Responsibilities

• Grow cremation volumes year on year through site standards and B2B partnerships.
• Drive memorial sales, owning revenue, penetration, and average order value.
• Manage full site P&L focusing on cost control, margin improvement, and EBITDA delivery.

Skills

P&L management

B2B relationships

People leadership

Communication skills

Job description

Make a Real Impact in Your Community

We’re looking for an inspiring and commercially minded Business Leader to take ownership of one of our Crematoria, making it a true centre of excellence for care, community engagement, and commercial performance.

In this unique and rewarding general management role, you will be the visible face of the site, shaping its operational success and ensuring exceptional service for families and funeral director partners.

This is an AI proof role (it’ll always exist!) with genuine autonomy, allowing you to combine entrepreneurial flair, operational discipline, and compassionate leadership

Why This Role Matters

At CMG, we believe that every farewell should be delivered with compassion, respect, and the highest standard of care. As a Crematorium Business Leader, you’ll ensure these values are honoured every day, by leading your team, supporting families, and embedding a culture of excellence across all cremation services and memorial offerings.

What You’ll Be Doing

Lead Growth & Commercial Success

• Grow cremation volumes year on year through exceptional site standards and strong B2B partnerships.
• Drive memorial sales performance, taking full ownership of revenue, penetration, and average order value.
• Manage the full site P&L, focusing on cost control, margin improvement, and EBITDA delivery.

Build Strong Funeral Director Relationships

• Create strong, long-term partnerships with local Funeral Directors.
• Ensure we deliver consistently excellent service, becoming their first-choice cremation partner.
• Maintain impeccable site presentation, from chapels and gardens to reception spaces.
• Deliver a compassionate, high-quality experience for every family and visitor.

Lead & Develop a High-Performing Team

• Lead a multi-skilled team including technicians, attendants, groundskeepers, administrators, and consultants.
• Hold weekly team meetings and monthly 1:1s, coaching for performance, culture, and continuous improvement.
• Become trained as a Cremator Technician and Memorial Consultant to fully support your team.

Drive Local Presence & Innovation

• Lead meaningful community engagement activities each month.
• Use local social media to enhance visibility and community connection.
• Stay on top of competitor activity including pricing, services, and marketing.

About You

This role is ideal for someone who:

• Is an inspirational, engaging leader who develops people and drives results.
• Is self-aware, trustworthy, and conscientious.
• Brings strong commercial acumen and sound risk management.
• Has experience shaping service delivery to meet short- and long-term business goals.
• Can build strong relationships and influence effectively.
• Is adaptable and able to work flexibly, including weekends.
• Is committed to delivering high standards of care and service.

What You’ll Bring

• Strong experience managing a P&L and driving commercial outcomes.
• Background in sales or B2B relationship management, memorial sales experience is a plus.
• A track record of building and leading high-performing teams.
• Excellent communication skills; compassionate, resilient, and customer-first.
• Strong IT literacy and ability to use data to drive performance.

Leading from the front with the support and benefits to succeed

This role offers a strong blend of reward, flexibility and support to help you lead effectively across your teams and region. In return, you’ll benefit from a package designed to support you in leading from the front, staying resilient in a fast-paced environment and continuing to progress within a national organisation.

• Time to recharge – 25 days’ annual leave plus bank holidays, giving you the headspace to reset and maintain balance.
• Supporting you on the move – £4,500 car allowance (role dependent) to support travel across your locations.
• Rewarding performance – Opportunity to earn up to 10% annual bonus, reflecting your impact on operational delivery and results.
• Healthcare when it matters – Private medical cover for you, providing reassurance and quicker access to treatment.
• Planning for your future – 4% matched pension contribution to help you build long-term financial security.
• Peace of mind – Life assurance cover at 2x your salary to support your loved ones.
• Everyday savings and perks – Access to MyStaffShop, our employee rewards platform, offering savings across high street and online retailers.
• Support when you need it – 24/7 Employee Assistance Programme, occupational health services and confidential counselling.
• Progressing your career – Clear development and progression pathways within a national, multi-site organisation.
• Making work easier – Free on-site parking available at most of our locations.

Why Dignity

Dignity exists to help every family in Britain navigate the hardest moments of life with simplicity, dignity, kindness and exceptional care. We are not simply improving an existing business; we are reshaping and building a modern, end-to-end platform that supports families through every stage of need: wills, funeral plans, funerals, probate, cremations, burials, and memorialisation. We are moving from transactional interactions to trusted, lifelong relationships, using data, technology, service design and brilliant people to create a simpler, more human experience at scale.

We are at a defining moment in our history. A strategic reset, stronger foundations, and new leadership have created real momentum and with it, the opportunity not just to transform Dignity, but to set a new standard for the whole sector. The funeral industry has historically moved slowly. We are changing that. This is a business with the scale to matter, the ambition to lead, and the courage to challenge how things have always been done. The direction is set. The platform is being built.

We move with pace and intent, and we’re building a team that reflects that. People here are given real responsibility early on, work closely with colleagues across the business, and see the impact of their work. If you want to grow quickly, be part of something genuinely meaningful, and work with people who take their craft seriously, this is a compelling place to build a career.

If you want to do work that is both professionally stretching and genuinely purposeful, at a business that is moving with pace and intent, this is a compelling place to be.

FCA Statement

Dignity is part of a group that includes FCA-regulated activities, and some roles may be subject to relevant training, screening, conduct, and regulatory requirements. This will be confirmed as part of the recruitment process.

Equality, Diversity and Inclusion Statement

We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.

We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.