Business Development Representative

Harrington Starr; Greater London; Hybrid; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model

Ground-floor role

Shape sales playbook

Job summary

Harrington Starr in London is seeking an early-stage AI SaaS SME BDR to build our outbound pipeline from scratch. This ground-floor, pre-revenue role focuses on qualifying leads, booking qualified demos for the Account Executive, and shaping our playbook with rapid feedback.

The ideal candidate thrives on high-volume outreach, uses AI tools to boost efficiency, and aims to move into a closing role as the business scales. Hybrid work includes four days in the office and WFH Wednesdays.

Qualifications

• Relentless on the phone with high-volume outbound.
• Hands-on use of AI tools / LLMs in daily work.
• Ideally PropTech BDR/SDR background or SME prospecting experience.
• Ambition to move into a closing role and build pipelines.
• Able to qualify on value, not just activity.

Responsibilities

• Build outbound pipeline from scratch in a pure outbound role.
• Qualify leads and book demos with owner/director-level contacts.
• Coordinate qualified demos straight onto the AE's calendar.
• Feed learnings back into the playbook and scripts.
• Report directly to the co-founders.

Skills

Outbound sales

Cold outreach

Qualifying

Phone skills

CRM

Tools

CRM (HubSpot/Salesforce)

Job description

About:

We're recruiting for an early-stage AI SaaS company. They're hiring a dedicated SME Business Development Representative to build outbound pipeline from scratch in a true ground-floor, pre-revenue role.

The Role:

• Build outbound pipeline from scratch in a pure outbound seat: no warm leads, no inbound, no waiting
• Qualify hard: get past gatekeepers to owner/director level and confirm fit and budget before booking anything
• Book qualified demos straight onto the AE's calendar with a clean handover brief
• Feed learnings back into the playbook: refining scripts, sequences, objection handling, and qualification criteria
• Report directly to the co-founders

Candidate Requirements:

• Relentless on the phone: high-volume outbound is your default, not a chore
• Hands-on user of AI tools/LLMs in your own work
• Ideally has PropTech BDR/SDR background, vertical SaaS-into-SME prospecting experience, or is an ex-small-business owner
• Pipeline-builder mindset: motivated by qualified meetings booked, not deals closed, with ambitions to move into a closing role next
• Commercially sharp enough to qualify on value, not just activity

Why Apply?

• Ground-floor role at a pre-revenue company with agreed success metrics from day one
• Hybrid working: 4 days office, WFH Wednesdays
• Genuine opportunity to shape the sales playbook and grow into a closing role
• Work directly with the co-founders of a fast-moving AI SaaS business