Business Development Manager – Wisualarm

Dahua UK & Ireland; United Kingdom; Remote; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Competitive base salary + bonus

Car allowance & travel expenses

Product and technical training

Support from an established intl. org.

Ownership of BD UK & Ireland

Career development opportunities

Job summary

Wisualarm is expanding in the UK and Ireland and seeks a commercially driven Business Development Manager to grow the customer base, strengthen distribution partnerships and accelerate sales across the region. The role is UK-based with remote/field-based work and requires travel across the UK & Ireland.

You will build relationships with trade partners, identify new business opportunities, and drive product adoption through demonstrations and training, while monitoring market trends and

Qualifications

• Proven B2B sales or business development experience.
• Experience with distributors, wholesalers, installers or contractors.
• Full UK driving licence and willingness to travel.
• Established network within the UK and Ireland fire safety or electrical wholesale.
• Knowledge of residential smoke, heat and CO alarms and relevant standards.
• Experience introducing new products or developing an emerging brand.

Responsibilities

• Identify and develop new business opportunities across the UK and Ireland, focusing on electrical wholesalers, distributors, installers and contractors.
• Build and maintain strong relationships with existing and new trade partners.
• Drive sales growth by increasing product adoption, account penetration and repeat business.
• Support product demonstrations, customer training, trade events and promotional activities.
• Identify market trends, competitor activities and customer needs to support business development.
• Embrace new sales approaches and digital tools to improve customer engagement and channel effectiveness.
• Manage sales pipelines, forecasts and customer activities, working closely with internal teams to achieve sales targets.

Skills

B2B sales

account management

negotiation

relationship-building

Job description

Business Development Manager – UK & Ireland

Wisualarm | Residential Fire Safety

Location: UK (Remote / Field-based)

Territory: United Kingdom & Ireland

Employment Type: Full-time, Permanent

Reporting to: Regional Manager – UK & Europe

About Wisualarm

Wisualarm is a growing international fire safety brand, providing innovative and reliable residential fire detection solutions, including smoke, heat and carbon monoxide alarms, wireless interconnected and mains-powered solutions.

As we continue to expand across the UK and Ireland, we are looking for a motivated and commercially driven Business Development Manager to help grow our customer base, strengthen distribution partnerships and accelerate sales growth.

Key Responsibilities

• Identify and develop new business opportunities across the UK and Ireland, focusing on electrical wholesalers, distributors, installers and contractors.
• Build and maintain strong relationships with existing and new trade partners.
• Drive sales growth by increasing product adoption, account penetration and repeat business.
• Support product demonstrations, customer training, trade events and promotional activities.
• Identify market trends, competitor activities and customer needs to support business development.
• Embrace new sales approaches and digital tools to improve customer engagement and channel effectiveness.
• Manage sales pipelines, forecasts and customer activities, working closely with internal teams to achieve sales targets.

About You

• Proven B2B sales or business development experience, preferably within fire safety, electrical wholesale, security or related industries.
• Demonstrated ability to win new customers and grow existing accounts.
• Experience working with distributors, wholesalers, installers or contractors.
• Proactive, self-motivated and comfortable developing business in a competitive market.
• Strong communication, negotiation and relationship-building skills.
• Commercially minded, adaptable and open to new ideas and ways of working.
• Full UK driving licence and willingness to travel across the UK and Ireland.
• Established network within the UK and Ireland fire safety or electrical wholesale industry.
• Knowledge of residential smoke, heat and CO alarms and relevant standards.
• Experience introducing new products or developing an emerging brand.

What We Offer

• Competitive base salary and performance-related bonus.
• Car allowance and business travel expenses.
• Product and technical training.
• Support from an established international organisation.
• Opportunity to take ownership of business development across the UK and Ireland.
• Career development opportunities as the business continues to grow.