Business Development Manager - UK

Hiring People; Lancashire; Remote; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Car allowance

Private medical insurance

OTE 120k

Job summary

Applications Platform, a fast-moving SaaS company, seeks a Business Development Manager to convert interest into revenue across the UK. You will qualify inbound leads, grow your own pipeline, run discovery calls, deliver demos, and close deals with pre-sales support evolving to full ownership.

In this remote role, you’ll shape outbound strategy, provide market input for positioning, and pursue expansion opportunities within existing accounts, with strong earnings potential via uncapped

Qualifications

• At least 3 years in B2B SaaS sales with a track record of closing
• Consultative seller who builds trust and guides buyers
• Familiar with Challenger or SPIN methodologies and MEDDIC/MEDDICC qualification frameworks
• Able to qualify inbound and generate outbound pipeline, with deep discovery and tailored solutions

Responsibilities

• Convert leads into a qualified pipeline and closes
• Shape outbound efforts to sustain strong pipeline coverage
• Lead discovery to understand portal needs and ERP integrations
• Present tailored solutions through demos and customer-focused presentations
• Meet prospects and clients in person when needed
• Negotiate terms and close new logo deals
• Identify upsell potential within active accounts
• Provide market feedback for product development and GTM

Skills

SaaS sales

Consultative selling

MEDDIC

SPIN

Outbound sales

Discovery calls

Demo presentations

Tools

HubSpot CRM

Salesforce

Job description

Are you ready to join a fast-moving SaaS company transforming how B2B businesses operate? Applications Platform empowers medium and large manufacturers, distributors and wholesalers to deliver modern, ERP-integrated self-service portals and configurable low-code applications that reduce manual work, cut operational costs and accelerate cash flow, all without heavy IT overhead.

From real-time pricing and stock visibility to orders, invoices and integrated partner workflows, Applications Platform's low-code portal platform helps customers get more value from their core systems fast.

Why Applications Platform?

• Global market: a large market of potential large SME and enterprise customers across the UK, US and globally
• Impactful product: sell a platform that changes how customers work with their ERP and B2B systems
• Real impact: shape pipeline strategy and drive meaningful revenue
• Room to grow: the potential to develop your career within the company as the business scales
• Remote and flexible: work from anywhere in the UK

The Role

Applications Platform are looking for a Business Development Manager who thrives on converting interest into revenue. You'll qualify inbound leads, build your own pipeline when it needs topping up, and take opportunities through to a signed deal.

This is a full-cycle, consultative sales role. You'll run discovery calls, deliver tailored product demos, craft compelling proposals and close new business. Initially you'll have pre-sales support on demos, and over time you'll run them yourself, bringing in technical colleagues when a deal needs it. You'll also feed market insight back into positioning, messaging and roadmap planning, and uncover expansion and upsell opportunities with existing customers.

Why they're hiring: this role is opening as the Head of Sales approaches retirement, a reflection of a supportive environment where people stay, and a great opportunity for someone to grow quickly as the business scales.

What You'll Be Accountable For

• Converting leads into a qualified pipeline and commercial closes
• Supporting and shaping outbound efforts to sustain strong pipeline coverage
• Proposing, running and refining the sales process, not just following one
• Conducting structured discovery to understand portal needs and ERP integrations
• Leading demo presentations tailored to customer ecosystems and use cases
• Meeting prospects and clients in person when needed
• Negotiating commercial terms and closing new logo deals
• Identifying upsell and expansion potential within active accounts
• Translating market feedback into actionable insight for product development and GTM

Who You Are

• At least 3 years in B2B sales, ideally in SaaS or enterprise software, with a track record of closing
• A consultative seller who builds trust with buyers and understands how they make decisions
• Grounded in a recognised sales methodology such as Challenger or SPIN, and a qualification framework such as MEDDIC or MEDDPICC
• Equally comfortable qualifying inbound leads and generating outbound pipeline
• Skilled at deep discovery and presenting tailored solutions
• Experience with ERP or ERP-adjacent solutions is a plus
• Self-directed, responsive and effective in a remote UK environment

Beyond the minimum, we care more about how you sell than how long you have been doing it.

Working Hours

Full-time, 9:00am to 5:30pm, Monday to Friday, with flexibility for client calls outside these hours when needed.

Compensation & Benefits

• Basic £50k to £60k depending on experience, OTE £120k, uncapped commission
• Car allowance: £7,500
• Private medical insurance: available