Business Development Manager/Sales Manager

LJ Recruitment; Belfast City District; On-site; GBP 35,000 - 55,000; Full time

Job summary

LJ Recruitment is seeking a Sales Specialist for a Belfast-based, on-site role in fire and security. You will identify opportunities, manage client relationships and drive revenue growth within a growing independent provider.

You will work with internal teams to tailor solutions, deliver compelling proposals and support customers from enquiry to delivery, ensuring high standards of service and project success.

Qualifications

• Proven sales professional with track record in winning new business.
• Experience in building and nurturing long-term client relationships.
• Strong communication and presentation skills with a customer-led approach.
• Ability to manage multiple opportunities, prioritise and deliver proposals.
• Experience communicating complex solutions and value to customers.

Responsibilities

• Identify, develop and secure new business opportunities across sectors.
• Build, manage and maintain a strong pipeline of prospective customers.
• Develop and nurture relationships with existing clients for repeat business.
• Arrange and conduct client meetings and site visits to assess requirements.
• Prepare detailed quotations, proposals and tailored technical sales presentations.
• Present and demonstrate fire and security products and systems clearly communicating features and benefits.
• Collaborate with design, engineering and installation teams to ensure accurate specifications.

Skills

Sales experience

Account management

Communication skills

Presentation skills

Pipeline management

Negotiation

Industry knowledge

Client meetings

Tools

CRM system

Job description

Sales Specialist - Fire & Security

Location: Belfast

Job Type: Full-Time, Permanent

Working Pattern: On-site / Client Site Visits

About the Company

Our client is a well-established and highly regarded independent provider of specialist fire and security solutions, with over a decade of industry experience.

The business delivers bespoke fire and security solutions to a diverse range of commercial, industrial, hospitality, public, private and residential clients.

Its services cover the full lifecycle of fire and security systems, including design, supply, installation, commissioning and maintenance of intruder alarms, fire alarms, CCTV and access control systems.

With a highly skilled team and a commitment to quality, innovation and customer service, the company works with market-leading technologies to deliver tailored solutions to meet individual client requirements.

The business holds several prestigious industry accreditations, including NSI Gold, BAFE SP203, ISO Quality Management, Safe-T Cert and Constructionline.

The Opportunity

This is an excellent opportunity for a motivated sales professional to play a key role in developing new business, expanding existing client relationships and driving revenue growth within an established fire and security business.

The successful candidate will be responsible for identifying new opportunities, managing the full sales process and delivering tailored solutions that meet customers' individual requirements.

Working closely with the technical, design, engineering and installation teams, you will ensure clients receive a professional, knowledgeable and seamless service from initial enquiry through to project delivery.

Key Responsibilities

• Identify, develop and secure new business opportunities across commercial, industrial, hospitality, public and private sectors.
• Build, manage and maintain a strong pipeline of prospective customers and sales opportunities.
• Develop and nurture relationships with existing clients, identifying opportunities for repeat business and account growth.
• Arrange and conduct client meetings and site visits to assess requirements and identify suitable fire and security solutions.
• Prepare detailed quotations, proposals and technical sales presentations tailored to customer needs.
• Present and demonstrate fire and security products and systems, clearly communicating their features, benefits and value.
• Work closely with internal design, engineering and installation teams to ensure accurate specifications and successful project delivery.
• Provide ongoing customer support, product guidance and training where required.
• Maintain accurate customer records, sales activity and pipeline information through the company's CRM system.
• Contribute to sales forecasting, reporting and business development strategies.
• Keep up to date with industry developments, products, technologies and market opportunities.
• Represent the business professionally, maintaining its reputation for quality, reliability and excellent customer service.

The Ideal Candidate

We are keen to speak with commercially minded sales professionals who have a proven ability to develop business, build lasting customer relationships and achieve sales targets.

• Previous experience in a sales, business development or account management role.
• Experience within the fire, security, electrical, building services or wider technical solutions industry would be highly advantageous.
• Excellent communication and presentation skills, with the ability to explain technical products and solutions to customers.
• A strong customer-focused approach and the ability to build long-term professional relationships.
• A proven track record of generating new business and managing existing accounts.
• Experience managing sales pipelines, preparing quotations and negotiating commercial opportunities.
• Confidence conducting customer meetings, site visits and product demonstrations.
• Good organisational skills, with the ability to manage your own workload and prioritise multiple opportunities.
• Strong commercial awareness, analytical thinking and attention to detail.
• The ability to work effectively alongside technical and operational teams.
• Knowledge of intruder alarms, fire alarms, CCTV and access control systems would be a distinct advantage. However, candidates with a strong technical sales background and a willingness to develop their industry knowledge will also be considered.

What's on Offer?

• The opportunity to join a respected and growing independent fire and security business.
• A varied sales role with exposure to a diverse client base and multiple industry sectors.
• The opportunity to develop relationships with established customers while winning new business.
• The chance to work with market-leading fire and security technologies.
• A supportive working environment with close collaboration between sales and technical teams.
• The opportunity to make a genuine contribution to the company's continued growth and success.