Sales/BDM - Fire

Aerials Ltd; United Kingdom; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Car allowance or Company Vehicle

Company Phone Provided

Company Laptop Provided

Commission structure

20 days holiday + BHs + birthday day

Job summary

Aerials Ltd is seeking a dynamic Sales/BDM - Fire to drive growth across London and the South East. The role focuses on generating new opportunities, managing client relationships, and turning leads into confirmed orders while upholding excellent service standards.

You'll build a robust fire systems sales pipeline, engage with main contractors and consultants, prepare accurate quotations, and collaborate with internal teams to deliver compliant solutions.

Qualifications

• Experience in a Sales or Business Development role (3–5+ years).
• Knowledge of fire systems and life-safety requirements in construction.
• Ability to discuss specifications, compliance and programme requirements with clients.

Responsibilities

• Generate new sales opportunities and build a Fire sales pipeline.
• Manage inbound enquiries and convert leads to quotations and orders.
• Meet clients on site or remotely to understand requirements and propose compliant solutions.
• Work with internal teams to produce accurate quotations and scopes of work.
• Maintain CRM and provide regular pipeline updates to management.

Skills

Sales experience

Client relationship management

Fire systems knowledge

Proposal and quoting

Communication skills

Education

Sales qualification or higher education

Tools

CRM systems

MS Excel

Job description

We are small family run business who offer specialist system design, supply installation and maintenance services. We are seeking a Sales/BDM - Fire on a Full time basis, to support the growth of our Fire division by developing new business opportunities and managing client relationships across London and the South east.

Our Fire services may include (depending on project requirements):

• AOV / Smoke Vent Systems (where applicable)
• Emergency Lighting (where applicable)
• Associated containment, cabling and compliance documentation

Reporting to the Operations Manager successful candidates will ultimately be responsible for generating new enquiries, building a strong sales pipeline, and converting opportunities into confirmed orders while maintaining our high standards of customer service.

We are looking for an energetic and confident individual who is ready to take on a new challenge and work within a growing team of professionals.

Key Areas of Responsibility

• Proactively generating new sales opportunities and building a Fire sales pipeline
• Managing inbound enquiries and converting leads into quotations and orders
• Meeting clients on site or remotely to understand requirements and propose compliant solutions
• Working with internal teams to produce accurate quotations, specifications and scopes of work
• Liaising with suppliers and manufacturers to support pricing, availability and specification
• Supporting tender responses and project bid submissions where required
• Updating CRM and sales activity records accurately (including SIMPRO where applicable)
• Providing regular pipeline updates and forecasting to management
• Building strong relationships with clients, consultants, main contractors and site teams
• Ensuring a professional handover of sold work into operations for delivery
• Provide excellent Customer Service to exceed the expectations and requirements of both the internal and external customers, establishing and maintaining effective relationships with customers.

Key Performance Indicators (KPI's)

• New opportunities created and pipeline value
• Conversion rate from enquiry to order
• Monthly/quarterly sales targets
• Customer Satisfaction
• Developing strong and effective relationships with internal staff & customers

Required Attitude & Work Ethic

• Strong attention to detail and organisational skills
• Excellent interpersonal & communication skills
• Ability to remain effective even when working under pressure
• Ability to handle sensitive and confidential information
• A driven and optimistic team player
• Critical thinking and problem-solving skills
• Honesty, Integrity and reliability
• Flexibility in approach and outlook when the situation demands

Required Experience, Knowledge & Skills

• Experience working in a similar Sales or Business Development role (minimum 3-5 years+)
• Strong knowledge of fire systems and life safety requirements within construction projects
• Confidence discussing specifications, compliance and programme requirements with clients
• Ability to manage a pipeline and prioritise sales activity effectively
• Good written skills for quotations, emails and tender responses
• Proficiency with basic computing functions (Excel, email, CRM systems)
• Experience working with main contractors, developers or M&E consultants (preferred)

Expected Qualifications

A recognised Sales qualification and/or relevant higher education (e.g. Level 3+ Sales qualification, HNC/HND, Degree or equivalent)
Evidence of continued professional development within Sales, Fire or a related technical sector
Relevant Fire industry training and manufacturer accreditations (preferred)
Full UK driving licence (preferred)

Candidates with additional fire sector qualifications and professional memberships will be at an advantage.

Future Developments and Opportunities

Training and supervision would be provided but it is expected that the successful candidate would continually increase their market and technical competence on their own initiative.

Development from the initial role could be driven by the successful candidate as the company grows to progress to Senior BDM, Sales Manager and Management roles.

What's on Offer

• This is a Full time field based position working primarily in London and the South east.
• Working hours to be 8am-5pm Monday to Friday although some flexibility may be required
• 20 days holiday + Bank Holidays + extra day for birthday
• Car allowance or Company Vehicle (depending on role level)
• Company Phone Provided
• Company Laptop Provided
• Commission structure (Sliding scale. Unlimited earning potential)