Business Development Manager

Reynolds Food Group; Waltham Cross; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Car allowance

Bonus scheme

Annual pay reviews

Career development opportunities

Group pension plan

Retail discount membership

Healthcare cash plan

Tailored company benefits

Job summary

Reynolds Food Group in Waltham Cross, Hertfordshire is seeking a Business Development Manager to grow the customer base across the foodservice market. This hands-on role involves researching prospects, making first contact and securing meetings with potential customers.

You’ll manage your own sales activity from initial approach to account launch, supported by experienced colleagues and rewarded for profitable new business.

Qualifications

• Experience in foodservice or related sector in a new-business or field sales role.
• Strong ability to prospect, contact and secure meetings.
• Structured approach to managing prospects, appointments and follow-up.
• Comfort discussing pricing and value with customers.
• Collaborative team player across sales, operations and support.

Responsibilities

• Identify decision-makers and create prospect lists.
• Generate leads through calls, emails, networking and field activity.
• Book and attend discovery meetings to assess requirements.
• Prepare pricing, proposals and product solutions with internal teams.
• Maintain momentum and progress opportunities through the sales pipeline.
• Coordinate new-account setup and handover to Channel Account Management.
• Record activity, next steps and forecasts in CRM.

Skills

Foodservice experience

New business sales

Prospecting & lead gen

Customer meetings

CRM / pipeline management

Tools

CRM system

Job description

Business Development Manager

Waltham Cross, Hertfordshire

Competitive Salary + Car Allowance + Bonus

40 hours per week, Monday to Friday

Do you enjoy finding new customers, starting commercial conversations and turning promising leads into long‑term business?

We’re recruiting a Business Development Manager to grow our customer base across the foodservice market. This is a hands‑on new business role for someone who is confident researching prospects, making first contact and securing meetings with potential customers.

You’ll manage your own sales activity from initial approach to account launch, supported by experienced colleagues and rewarded for delivering profitable new business.

What You’ll Be Doing

Your focus will be winning new customers within an agreed territory and target market. You’ll plan prospecting activity, arrange and attend customer meetings, develop suitable proposals and maintain momentum through to conversion. Once a new account is trading successfully, you’ll complete a structured handover to our Channel Account Management team.

Key Responsibilities

• Creating prospect lists and identifying decision‑makers in target foodservice businesses.


• Generating leads through telephone, email, networking, referrals and field‑based activity.


• Booking and attending discovery meetings to understand each prospect’s requirements.


• Working with internal teams to prepare pricing, proposals and product solutions.


• Following up consistently and progressing opportunities through the sales pipeline.


• Delivering agreed activity, conversion and new‑business targets.


• Coordinating new‑account set‑up and completing a clear handover once the customer is established.


• Recording customer activity, next steps and forecasts accurately in the CRM system.

What We’re Looking For

• Previous experience in foodservice or a related sector, in a new‑business, field sales or customer acquisition role.


• Confidence approaching new contacts and securing face‑to‑face or virtual meetings.


• A structured approach to managing prospects, appointments and follow‑up activity.


• The ability to ask effective questions and match customer needs to an appropriate solution.


• Commercial awareness and confidence discussing pricing and value.


• Resilience, self‑motivation and a consistent approach to achieving targets.


• A collaborative style when working with sales, operations and support teams.

Most importantly, you’ll enjoy getting in front of prospective customers, asking the right questions and consistently following through on opportunities.

Why Join Us?

• Competitive basic salary.


• Car allowance.


• Attractive bonus scheme.


• Annual pay reviews.


• The opportunity to develop your sales skills and progress your career.


• Supportive, collaborative commercial team.


• Group personal pension plan.


• Retail discount membership.


• Healthcare cash plan.


• Further tailored company benefits.

Next Steps

If you’re ready to take ownership of a territory, build a strong pipeline and win new customers, we’d like to hear from you.

Reynolds Food Group is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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