Senior Business Development Manager (Fresh Foodservice)

Reynolds Food Group; Waltham Cross; On-site; GBP 65,000 - 92,000; Full time

Benefits offered by this job

Competitive salary

Car allowance

Uncapped commission

Annual pay reviews

Pension plan

Retail discounts

Healthcare plan

Company benefits

Job summary

Reynolds Food Group in Waltham Cross, Hertfordshire, is seeking a Senior Business Development Manager to drive new business within the foodservice sector. You’ll own opportunities from initial contact to contract win and mobilisation, and then hand off to Channel Account Management.

The role offers competitive salary, car allowance, and an uncapped commission, with a proven track record of winning profitable new business and shaping channel growth strategy.

Qualifications

• Strong experience selling within fresh foodservice.
• Proven track record of winning profitable new business.
• Excellent understanding of the foodservice market.
• Confidence preparing tenders and business proposals.
• Strong organisational and planning skills.
• Tenacious, self-motivated and hands-on approach.
• Professional presence with excellent communication skills.

Responsibilities

• Identify, develop and secure profitable new business opportunities across targeted customers.
• Lead the full new business journey from first conversation to contract win and mobilisation.
• Transition accounts to Channel Account Management post-launch.
• Delivering revenue and margin targets aligned to growth plans.
• Identify and target high-potential new customers within the foodservice sector.
• Build commercial proposals and tender submissions with cross-functional teams.
• Network at industry events and conferences to expand the pipeline.
• Lead mobilisation to onboard new customers.
• Collaborate with senior sales leadership to shape channel strategy.
• Maintain clear pipeline reporting and activity tracking.

Skills

Fresh foodservice sales

New business acquisition

Foodservice market knowledge

Tender/proposals

Organization and planning

Tenacious and self-motivated

Communication skills

Job description

Senior Business Development Manager

Waltham Cross, Hertfordshire

Competitive Salary + Car Allowance + Uncapped Commission

Are you a driven foodservice sales professional who thrives on winning new business and building strong commercial partnerships?

We’re looking for an ambitious Senior Business Development Manager to join our high-performing sales team in Waltham Cross. This is a fantastic opportunity to play a pivotal role in our channel growth strategy, make a real commercial impact, and be rewarded for your success.

If you love the buzz of securing new accounts, building meaningful relationships, and seeing your hard work translate into tangible results - this role is for you.

What You’ll Be Doing

You’ll take ownership of identifying, developing and securing profitable new business opportunities across targeted customers. From first conversation to contract win and successful mobilisation, you’ll lead the entire new business journey before smoothly transitioning accounts to our Channel Account Management team.

Your key responsibilities will include:

• Delivering revenue and margin targets aligned to our ambitious growth plans.
• Identifying and targeting high-potential new customers within the foodservice sector.
• Building strong commercial proposals and tender submissions with cross-functional teams.
• Networking at industry events and conferences to expand your pipeline.
• Leading the mobilisation process to ensure seamless onboarding of new customers.
• Working collaboratively with senior sales leadership to shape and execute channel strategy.
• Maintaining clear pipeline reporting and activity tracking.

What We’re Looking For

We’re seeking someone who brings energy, credibility and commercial drive.

You’ll ideally have:

• Strong experience selling within fresh foodservice.
• A proven track record of winning profitable new business.
• Excellent understanding of the foodservice market.
• Confidence preparing tenders and business proposals.
• Strong organisational and planning skills.
• A tenacious, self-motivated and hands-on approach.
• Professional presence with excellent communication skills.

Most importantly, you’ll be someone who enjoys being out in the market, spotting opportunities, and turning conversations into long-term commercial success.

Why Join Us?

• Competitive basic salary.
• Car allowance.
• Uncapped commission scheme.
• Annual pay reviews.
• Opportunity to influence channel growth strategy.
• Supportive, collaborative commercial team.
• Group personal pension plan.
• Retail discount membership.
• Healthcare cash plan.
• Further tailored company benefits.

This is more than just a sales role - it’s an opportunity to shape growth, build long-term partnerships, and make your mark within a forward-thinking organisation.

Reynolds Food Group is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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