Business Development Manager

Company Mark; Liverpool; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Company Mark in Liverpool, UK, seeks a high‑performing Business Development Manager to drive new business and manage client success. Hybrid/field-based role, responsible for demos, proposals, negotiations and onboarding of new clients.

You will build relationships with UK businesses, lead the sales cycle from prospecting to renewal, and collaborate with the support team to ensure successful implementation.

Qualifications

• Experience in B2B sales / SaaS / technology / digital marketing preferred.
• Strong communication and presentation skills.
• Comfortable conducting both online and face-to-face meetings.
• Target-oriented and commercially driven.
• Strong follow-up and relationship-management skills.
• Comfortable working independently in the Liverpool market.
• Good understanding of UK business culture.
• Experience managing customers after the sale is a strong advantage.

Responsibilities

• Identify and approach potential UK businesses and decision-makers.
• Generate new leads through networking, referrals, LinkedIn, email, calls and local business meetings.
• Schedule and conduct online and offline meetings.
• Understand the prospect's business requirements and recommend the Company Mark solution.
• Conduct professional Company Mark product demos.
• Explain features, benefits, pricing and ROI to prospects.
• Prepare quotations/proposals and negotiate commercial terms.
• Follow up with prospects and close sales.
• Coordinate and collect customer payments.
• Complete the client onboarding process.
• Coordinate with the technical/support team for implementation.
• Ensure customers understand and actively use the platform.
• Maintain regular communication with clients.
• Build strong, long-term customer relationships.
• Identify upselling and cross-selling opportunities.
• Monitor customer satisfaction and resolve initial issues.
• Proactively work on client retention and renewals.
• Maintain accurate CRM records, sales pipeline and follow-up schedules.
• Achieve monthly/quarterly sales, revenue and retention targets.

Skills

B2B sales

SaaS products

Digital marketing

Strong communication

Presentation skills

Target-driven

Relationship management

Job description

Business Development Manager - Sales & Client Success

Location: Liverpool, UK

Work Mode: Hybrid / Field-based

Employment Type: Full-time

Job Role

The Business Development Manager will be responsible for generating new business for Company Mark, conducting product demonstrations, converting prospects into paying customers, onboarding new clients, and maintaining long-term customer relationships.

Key Responsibilities

• Identify and approach potential UK businesses and decision-makers
• Generate new leads through networking, referrals, LinkedIn, email, calls and local business meetings
• Schedule and conduct online and offline meetings
• Understand the prospect's business requirements and recommend the right Company Mark solution
• Conduct professional Company Mark product demos
• Explain features, benefits, pricing and ROI to prospects
• Prepare quotations/proposals and negotiate commercial terms
• Follow up with prospects and close sales
• Coordinate and collect customer payments
• Complete the client onboarding process
• Coordinate with the technical/support team for implementation
• Ensure customers understand and actively use the platform
• Maintain regular communication with clients
• Build strong, long-term customer relationships
• Identify upselling and cross-selling opportunities
• Monitor customer satisfaction and resolve initial issues
• Proactively work on client retention and renewals
• Maintain accurate CRM records, sales pipeline and follow-up schedules
• Achieve monthly/quarterly sales, revenue and retention targets

Sales Cycle Ownership

Lead Generation, Meeting, Requirement Analysis, Demo, Proposal, Negotiation, Payment Collection, Onboarding, Relationship Management, Upselling, Renewal & Retention

Ideal Candidate

• Experience in B2B sales / SaaS / technology / digital marketing preferred
• Strong communication and presentation skills
• Comfortable conducting both online and face-to-face meetings
• Confident in product demonstrations and negotiations
• Target-oriented and commercially driven
• Strong follow-up and relationship-management skills
• Comfortable working independently in the Liverpool market
• Good understanding of UK business culture
• Experience managing customers after the sale is a strong advantage

KPIs

KPI Responsibility New Leads, Generate qualified prospects, Meetings Schedule online/offline meetings, Demos Conduct product demonstrations, Conversion Convert prospects into customers, Revenue Achieve monthly sales target, Payments Ensure timely payment collection, Onboarding Successfully onboard new clients, Retention Maintain long-term customers, Upselling Increase revenue from existing clients, Renewals Drive contract/platform renewals