Business Development Manager

ghd; Cardiff; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive base salary + commission

Company car

Private Medical

Ongoing training and career developm

Job summary

ghd is seeking a commercially driven, field-based Business Development Manager to unlock growth across salon channels in Wales and the South West. You will expand our salon footprint, drive revenue growth, and elevate brand presence through partnerships, education, and retail excellence.

This high-impact role targets achieving monthly, quarterly, and annual sales goals while building lasting relationships with salon owners, stylists, and educators.

Qualifications

• 2–3 years in field sales, business development, or regional management.
• Experience in the spa, hair, beauty, or wellness sector is desirable.
• Proven success in winning new business partnerships.
• Strong commercial acumen and negotiation skills.
• Willingness to travel frequently and work in the field.
• Full clean UK driving license.
• Proficient with CRM systems and performance reporting.

Responsibilities

• Achieve and exceed sales targets, profitability goals, and KPIs across your territory.
• Lead monthly business reviews with salon accounts using performance data to drive improvements.
• Maximise time management and minimise costs through strategic journey planning.
• Drive sell-in and sell-out performance across styling tools, products, and services.
• Collaborate with education and marketing teams to activate campaigns and boost retail conversion.
• Identify, prospect, and secure new salon partnerships aligned with brand standards.
• Present compelling commercial proposals and product demonstrations.
• Execute territory growth plans based on market insights and brand strategy.
• Maintain and nurture relationships with existing salon accounts and provide coaching to elevate performance.
• Represent the brand at trade shows, regional events, and salon activations.
• Track KPIs including revenue, new account acquisition, and average order value; keep CRM updated.

Skills

Field sales

Business development

Negotiation

CRM proficiency

Performance reporting

Driving license

Tools

CRM systems

Job description

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally. Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ABOUT THIS ROLE

We’re looking for a commercially driven, field-based Business Development Manager to unlock growth across our salon channels in the Wales and South West region.

This is a high-potential territory with untapped opportunities.

Postcode areas of region: CF, SA, SY24, SY18, SY25, SY7, LD, HR, NP, GL15, G16, GL17, GL18, GL20

As Business Development Manager for the Salon Channel, you’ll be responsible for driving commercial success across Wales and South West region

Expanding our salon footprint, delivering revenue growth, and elevating brand presence through strategic partnerships, education, and retail excellence.

This is a high-impact role for a commercially astute professional who thrives on hitting targets and building lasting relationships in the professional beauty space.

WHAT WE OFFER

• Competitive base salary & commission.
• Company car.
• Private Medical.
• Ongoing training and career development.
• A vibrant, trend-led team culture.

JOB ROLE AND RESPONSIBILITIES

• Commercial & Business Development:
• Achieve and exceed sales targets, profitability goals, and KPIs across your territory.
• Lead monthly business reviews with salon accounts, using performance data to drive improvements.
• Maximise time management and minimise business costs through strategic journey planning.
• Drive sell-in and sell-out performance across styling tools, products, and services.
• Collaborate with education and marketing teams to activate campaigns and boost retail conversion.

New Business Development & Territory Expansion:

• Identify, prospect, and secure new salon partnerships aligned with brand standards.
• Deliver compelling pitches and commercial proposals tailored to client objectives.
• Present compelling commercial proposals and product demonstrations.
• Execute territory growth plans based on market insights, competitor activity, and brand strategy.

Relationship Management & Brand Advocacy:

• Maintain and nurture relationships with existing salon accounts, focusing on understanding their business goals, challenges, and growth potential.
• Conduct regular account reviews and provide coaching to elevate performance.
• Build trusted relationships with salon owners, stylists, and educators.
• Represent the brand at trade shows, regional events, and salon activations.

Revenue & Commercial Growth:

• Deliver monthly, quarterly, and annual sales targets across salon accounts.
• Maximise sell-in and sell-out performance through tailored business plans.
• Identify and execute upsell opportunities across styling tools, accessories, and retail programs.

Performance & Reporting:

• Track KPIs including revenue, new account acquisition, average order value, and retention.
• Maintain accurate CRM records and pipeline visibility.
• Provide weekly updates and strategic insights to leadership.

REQUIRMENTS

• Minimum 2 -3 years of experience in field sales, business development, or regional management. Experience in the spa, hair, beauty, or wellness sector would be desirable.
• Proven success in winning and launching new business partnerships.
• Strong commercial acumen and negotiation skills.
• Comfortable with frequent travel and field-based work.
• Confident communicator and relationship builder with a passion for premium beauty and styling.
• Full clean UK driving license.
• Proficient in CRM systems and performance reporting.

VALUES

Collaborative – We work together to create the extraordinary

Creative – We foster creativity & excellence to create value for our brands and business.

Courageous – We are agile, entrepreneurial & we own our future.

Connected – We stay connected and ensure we are always consumer first.

Committed – We are responsible for our impact on others & the planet.

Important notice to Employment businesses/ Agencies

ghd does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. ghd shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.