Business Development Manager

Barco Entertainment - Immersive Experiences; Bracknell; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Business Development Manager to drive growth in the Diagnostic Imaging segment. This role involves engaging with key stakeholders in private hospitals and imaging centers, showcasing innovative medical solutions, and building strong relationships within the medical imaging community. The ideal candidate will be adept at navigating the complexities of B2B sales, demonstrating technology benefits, and contributing to the overall success of the organization. If you're passionate about making a difference in healthcare through technology, this opportunity is perfect for you.

Qualifications

• Proven experience in B2B sales, particularly in the medical or technology sectors.
• Strong ability to communicate value propositions to diverse audiences.

Responsibilities

• Achieve sales targets and build a healthy sales funnel.
• Present technology benefits to hospital C-suite and imaging center staff.
• Develop new customer relationships and ensure customer success.

Skills

B2B Sales

Customer Relationship Management

Presentation Skills

Negotiation Skills

Lead Generation

Education

Bachelor's Degree in Business or related field

Tools

CRM Software

Job description

Join to apply for the Business Development Manager role at Barco Entertainment - Immersive Experiences.

4 days ago Be among the first 25 applicants.

Function

Barco utilizes a business-to-business (B2B) sales process to bring highly technical products to market through our business partners. As a Business Development Manager (BDM) for the Diagnostic Imaging segment, you will communicate effectively with End Users, Key Opinion Leaders, and Partners to generate demand and clearly convey the advantages of our clinical, operational, and financial solutions. Barco offers "best in class" medical solutions for primary imaging applications.

Position Overview

• Achieve sales targets with assigned end user accounts.
• This role targets private hospitals, imaging centers, and laboratories across the UK, including but not limited to Spire Healthcare, Circle Health Group, HCA, Ramsay, Nuffield Health, with potential expansion across Pan EU Imaging and Laboratory accounts.
• Build a healthy sales funnel and close deals independently.
• Demonstrate proficiency in showcasing technology, clinical, and workflow benefits—presentations to hospital C-suite, imaging center staff, and physicians are required.
• Track activities and opportunities in CRM from lead discovery to closure.
• Drive new customer acquisition and business growth through lead follow-up and relationship selling.
• Create positive customer experiences, promote product adoption, and ensure high service responsiveness.
• Present Barco’s value proposition clearly and concisely.
• Establish relationships within the medical imaging community to generate leads and opportunities.
• Manage time, travel, expenses, and resources effectively.

Key Responsibilities

• Enhance brand recognition for Barco Diagnostic Imaging in the region.
• Present to end-user accounts across hospitals, imaging centers, and labs.
• Communicate the company's value proposition to physicians and decision-makers.
• Conduct product demonstrations highlighting features, benefits, and differentiation.
• Develop new customer relationships and focus on customer success.
• Prospect, evaluate opportunities, negotiate, and support customer purchases.
• Participate in regional events and network within the community.
• Develop regional strategies and execute plans with partners.
• Follow up promptly on leads and opportunities.
• Collaborate on regional account action plans and report market intelligence and competition insights.

Additional Information

Barco values diversity and inclusion, believing they drive innovation and creativity. Our core capabilities include fostering an inclusive environment that supports our shared goals and mission.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Business Development and Sales
• Industries: Entertainment Providers