Business Development Manager

Financial Cloud; Bath; On-site; GBP 40,000 - 60,000; Full time

Job summary

Financial Cloud offers a hybrid role in Bath, UK, with 2–3 days in the office. You will own pipeline generation and relationship-led outreach, building a deep understanding of FCA-regulated consumer credit and complex tech sales.

You will work closely with the CEO and marketing to qualify prospects and nurture them toward a commercial conversation. We look for 3+ years in B2B SaaS sales, CRM tool experience, and a proactive, self-starting attitude.

Qualifications

• 3+ years in business development for B2B SaaS.
• Familiar with FCA-regulated consumer credit or similar regulated industries.
• Ability to build own pipeline, not just inbound leads.
• Experience using CRM and sales engagement tools (HubSpot, Apollo, LinkedIn Sales Navigator).
• Self-starter with ownership mindset.

Responsibilities

• Pipeline generation—identifying and researching target firms across the financial services industry.
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Skills

Pipeline development

CRM proficiency

Self-starter

FCA/regulatory familiarity

SaaS sales

Tools

HubSpot

Apollo

LinkedIn Sales Navigator

Job description

Hybrid role located in Bath (2–3 days in office)

About Us

We build the SaaS platform that FCA-regulated consumer lenders, debt collection agencies, debt purchasers and BNPL providers run their operations on — spanning the full credit lifecycle from CRM and payment orchestration through to communications, IVR, AI decisioning and customer portals. Our clients are regulated, enterprise-grade organisations, and the relationships we build with them are long-term and high-value.

The Role

This is a hands-on role, working closely with the CEO and marketing team. You'll be responsible for finding the right firms, opening genuine relationships, and nurturing them until they're ready to buy.

Instead of cold-calling, you'll build deep, structured knowledge of our target accounts and the wider financial services market — the intelligence layer that sits in front of the sales and marketing team, so everyone shows up to a conversation already knowing everything worth knowing about the account.

We're growing, with an ambitious strategy and a clear path to getting there. This is a rare chance to be our first dedicated commercial hire and help shape how we go to market. If you're energised by depth over volume, by understanding a customer's operational and regulatory world properly, and by the craft of a long enterprise sale, this is for you.

What you'll own

• Pipeline generation— identifying and researching target firms across the financial services industry.
• Relationship-led outreach — thoughtful, credible, multi-channel outreach (LinkedIn, email, events, referrals) that earns a conversation rather than burning the list.
• Early-stage discovery and qualification — understanding a prospect's operational pain, regulatory pressures and buying process; qualifying hard so we invest time where it counts.
• Long-cycle nurture — staying close to prospects, adding value, and moving relationships forward until they're ready for a commercial conversation.
• Sales briefs and co-selling — preparing account briefs, bringing our CEO in at the right moment, and supporting deals through signature.
• Industry knowledge-building — we'll ground you in finserv/CRM industry knowledge; your job is to go deep, keep it current, and package it into usable briefs for our CEO and marketing team.
• Membership management — own our third-party memberships (industry bodies, associations), ensure we're getting full value — event access, directories, and intro opportunities.
• Industry events — attend events as a company representative, researching attendees ahead of time and building relationships.
• HubSpot & reporting — keep HubSpot data clean, build and maintain the sales dashboard and pipeline health reporting.

What you won't own

• Final commercial negotiation, pricing and contract terms — these sit with the CEO
• Cold calling
• Post-sale delivery and account management
• You are not being asked to hit a monthly closed-revenue number; you will be measured on the quality and progression of the pipeline you build.

Skills & Experience

• 3+ years' experience in a business development role for B2B SaaS
• Working knowledge of the FCA-regulated consumer credit world, or experience selling into complex, regulated industries
• Ability to build your own pipeline, not just work inbound leads
• Experience using CRM and sales engagement tools such as HubSpot, Apollo, or LinkedIn Sales Navigator
• A self-starter who takes ownership of their workload

We offer a competitive package with room to grow as the role and the business develop:

Base salary of £40,000

On-target earnings of up to £60,000

28 days holiday + 2 additional days per year of service

As Financial Cloud grows, so does the opportunity for the people who helped build it. For the right person, this role is the foundation for a strong commercial career in financial services technology.