Business Development Manager

Brady Europe, Middle-East & Africa; Banbury; On-site; GBP 50,000 - 75,000; Full time

Job summary

Brady Europe, Middle-East & Africa is seeking a Business Development Manager to identify and grow strategic opportunities, expand market presence, and drive revenue growth. You will build key relationships, analyze market trends, and collaborate with the team to deliver solutions aligned with long-term goals.

An ideal candidate combines industry knowledge, commercial acumen, and go-to-market strategy experience.

Qualifications

• Experience identifying strategic business opportunities and driving revenue growth.
• Strong commercial acumen and go-to-market strategy experience.
• Knowledge of AIDC and RFID solutions is advantageous.
• Ability to develop marketing plans and lead generation initiatives.

Responsibilities

• Develop corporate account strategy, goals and measures.
• Define overall strategy for vertical/sub-vertical sectors.
• Define go-to-market model per vertical and coordinate with Channel Development Manager.
• Identify key targets per sector and develop/prospect for end-users and channels.
• Collaborate with European marketing to create marketing plans and drive awareness.
• Execute own lead generation and appointment setting.
• Develop account penetration and retention tactics.
• Identify innovative solutions to meet customer needs.
• Prepare commercial quotations and respond to tenders.
• Leverage scalable solutions across new and existing accounts.
• Create selling KPIs and report on them.
• Drive revenue growth across the Product Identification platform.

Job description

To identify, develop, and execute strategic business opportunities that drive revenue growth and expand market presence. The Business Development Manager will create and grow key relationships, analyse market trends, and collaborate across the team to deliver solutions that align with the companies’ long-term goals and market demands.

The ideal candidate for this role should have a good mix of industry specific knowledge, commercial acumen and different go to market strategies. A solution selling mindset and the ability to consult with the customer to find the best solution for their applications is key. Main solutions for this role will be around general identification solutions as well as future preparedness, looking at solutions with customers around AIDC and/or RFID. Allowing our customers to become more efficient, saving them time and money. Key markets this role with focus on (but not limited to) will be Healthcare, Lab, Automotive and Industrial Automation.

Key Responsibilities:

• Further develop corporate account strategy, goals and measures
• Create and define the overall strategy, outlining how we work within the different sub vertical in these sectors
• Define the ‘go to market’ model per vertical/sub-vertical and work alongside the Channel Development Manager where required
• Identify key targets per sector, both end-users and channel and develop/prospect
• Work with European marketing team to develop marketing plans and drive awareness
• Execute own lead generation and appointment setting
• Develop account penetration and retention tactics
• Identify innovative solutions to meet customer needs
• Prepare commercial quotations and respond to tender requests
• Leverage solutions (scalable opportunities) across new and existing accounts
• Create selling KPI’s, measure and report
• Revenue growth across the entire Product Identification platform