Business Development Executive

Pickfords; Kings Langley; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Competitive salary

Performance-based commission

Job summary

Pickfords is a British relocation specialist seeking a Business Development Executive to target workplace change prospects and generate qualified appointments for a high-performing sales team.

You will design and execute structured outbound campaigns using Apollo.io, build multi-channel sequences, and engage senior decision-makers to convert prospects into booked meetings.

Qualifications

• Minimum 2 years' formal B2B sales experience, ideally selling business services by telephone.
• Proven hands-on experience using Apollo.io for campaign setup, outreach, and reporting.
• Demonstrable success in outbound prospecting and appointment setting.
• Self-motivated, organised, and target-driven.
• Excellent written and verbal communication skills.
• Strong ability to create persuasive sales scripts and personalised outreach messages.
• Confident engaging senior stakeholders and decision-makers.

Responsibilities

• Build, manage, and execute outbound sales campaigns using Apollo.io.
• Set up and optimise multi-channel outreach sequences (email, LinkedIn, phone).
• Develop compelling sales scripts, messaging, and value propositions tailored to workplace change projects.
• Conduct initial outreach to senior decision-makers (Procurement, Facilities, Workplace, Operations leaders).
• Qualify opportunities and book appointments / Microsoft Teams meetings for the sales team.
• Maintain accurate CRM records and activity tracking within Apollo.io.
• Conduct timely and structured follow-ups to maximise conversion rates.
• Collaborate with the sales team to refine messaging and improve campaign effectiveness.
• Consistently meet or exceed appointment-setting and KPI targets.
• Create content to be shared via Linked In and email marketing e.g case studies and news.

Skills

B2B sales

Apollo.io

Outbound prospecting

Appointment setting

Sales scripts

Stakeholder engagement

Written and verbal communication

Tools

Apollo.io

LinkedIn Sales Navigator

Job description

Pickfords is an iconic British brand, moving excellence is our passion and we have been relocating families and businesses locally and across the world for over 350 years.

We are seeking a highly motivated and results-driven Business Development Executive to target and engage prospects within the workplace change sector. This role is focused on generating qualified appointments and Microsoft Teams meetings for a high-performing sales team of five.

You will be provided with a curated prospect pool of companies with upcoming workplace change projects. Your primary responsibility will be to design and execute structured outreach campaigns using the Apollo.io CRM platform to convert prospects into booked meetings.

This is an ideal opportunity for a proactive B2B sales professional who thrives in a fast-paced, target-driven environment.

Key Responsibilities

• Build, manage, and execute outbound sales campaigns using Apollo.io
• Set up and optimise multi-channel outreach sequences (email, LinkedIn, phone)
• Develop compelling sales scripts, messaging, and value propositions tailored to workplace change projects
• Conduct initial outreach to senior decision-makers (Procurement, Facilities, Workplace, Operations leaders)
• Qualify opportunities and book appointments / Microsoft Teams meetings for the sales team
• Maintain accurate CRM records and activity tracking within Apollo.io
• Conduct timely and structured follow-ups to maximise conversion rates
• Collaborate with the sales team to refine messaging and improve campaign effectiveness
• Consistently meet or exceed appointment-setting and KPI targets
• Create content to be shared via Linked In and email marketing e.g case studies and news

Candidate Requirements

• Essential:
  • Minimum 2 years' formal B2B sales experience, ideally selling business services by telephone.
  • Proven hands-on experience using Apollo.io for campaign setup, outreach, and reporting
  • Demonstrable success in outbound prospecting and appointment setting
  • Self-motivated, organised, and target-driven
  • Excellent written and verbal communication skills
  • Strong ability to create persuasive sales scripts and personalised outreach messages
  • Confident engaging senior stakeholders and decision-makers
• Desirable:
  • Experience selling into workplace change, facilities management, property, or transformation projects
  • Experience working alongside a multi-person sales team
  • Familiarity with LinkedIn Sales Navigator or similar tools
  • Flair for social media, content and email marketing

Personable Attributes

• Proactive and resilient
• Commercially aware with strong business acumen
• Detail-oriented with excellent follow-through
• Comfortable working independently while contributing to team success
• Curious and research-driven when approaching prospects

What We Offer

• A defined and qualified prospect pool with upcoming workplace change initiatives
• Clear performance targets and structured support
• Opportunity to work closely with an experienced sales team
• Competitive salary plus performance-based commission

If you are a motivated individual with a passion for logistics and relocation services, we would love to hear from you.

Candidates will only be contacted if they are invited for an interview. You must be eligible to work in the UK.

We are committed to equal opportunities for all, irrespective of race, colour, religion, nationality, gender, sexuality, disability, marital status or age.

Job Types: Full-time, Permanent

Work Location: In person