Business Development Director - XTG

AVI-SPL; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Private Healthcare

Dental Insurance

Wellbeing Support

Cycle to Work

Learning Resources

Job summary

AVI-SPL, Inc. is seeking a Business Development Director to oversee the XTG footprint across the UK and Europe.

You will align with internal sales teams, CRE partners, design firms, brand agencies and other stakeholders to drive experiential technology growth and market expansion. The role focuses on nurturing partnerships, educating sales teams, and delivering complex solutions that elevate human experiences in AV environments.

Qualifications

• Experience in managing channel-based sales strategies across multiple regions.
• Strong strategic thinking and problem-solving abilities.
• Excellent relationship management and collaboration skills.
• Proven ability to negotiate and close complex opportunities across diverse stakeholders.

Responsibilities

• Nurture partner ecosystem relationships to generate opportunities.
• Lead monthly/quarterly business reviews with ecosystem partners.
• Collaborate with Global Accounts VPs and Account Managers to deliver experiential opportunities.
• Support account teams with QBRs, customer meetings and gap analyses.
• Identify trends and build short/medium/long-term sales pipelines.
• Coordinate marketing strategies and joint events to promote AVI-SPL solutions.
• Oversee responses to RFPs and provide accurate forecasting.

Skills

Channel sales

Strategic thinking

Relationship management

Negotiation

Cross-functional collaboration

Multi-state operations

MS Office

Education

Bachelor's degree

Tools

Microsoft Office

Job description

This role will support expanding AVI-SPL's XTG business in the UK and Europe and the focus would be on growing experiential revenues through working with the internal sales teams, collaborating with end customers, penetrating the experiential market and working to become the go to integrator within the partner ecosystem.

The objective of this role is to grow the experiential pipeline across Europe, with particular focus on gaining whirtespace in our global and top 300 accounts. Achieved by becoming a natural extension of the sales teams in the UK, Ireland, Benelux, Germany, Switzeralnd and Iberian Peninsula and educating the sales team to sell complex solutions driven by human experience for AV solutions out of the conference room.

AVI-SPL is a digital enablement solutions provider who transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow. We are the largest provider of collaboration technology solutions, which include our award-winning managed services.

The Job

In this key business development leadership role, the Business Development Director will be primarily responsible for overseeing the implementation of business objectives and growing AVI-SPL’s experiential technology group (XTG) footprint. This role requires nurturing and developing opportunities with our internal AVI-SPL sales teams, Corporate Real Estate (CRE) partners, with design firms, brand agencies, fabricators, workplace strategists, content creators and architects, which together support the go-to-market motion for XTG.

XTG designs and integrates complex and immersive AV solutions designed around the human experience. This includes, but is not limited to EBCs, customer experience centers, experiential lobbies, retail and museums.

The ideal candidate understands and can speak about larger business objectives and how experiential technology can help companies achieve their goals and create long-term sustainable growth.

The Business Development Director is responsible for enabling mid-to long-term growth and market relevance by creating strategic partnerships, working with AVI-SPL regions, having influence in the market and identifying market opportunities that align with AVI-SPL’s growth objectives.

Day-To-Day Responsibilities:

• Nurture relationships with key members of the partner ecosystem to generate trust and bi-directional business opportunities
• Host monthly and quarterly business review meetings with ecosystem partners
• Engage and enable the Global Accounts VPs and Account Managers s to bring experiential opportunities to their customers both domestically and internationally
• Support account teams with QBRs, customer meetings, gap analysis and become a natural extension of the go to market account team
• Identify trends and customer needs, building a short/medium/long term sales pipeline in accordancewith quarterly and annual targets
• Assist in articulating and presenting the full life-cycle company solution to customers and partners (all market verticals that include global, healthcare, state/local government and federal) through the channel from audio/video integration, maintenance services and managed services offerings
• Engage with other XTG team members and regional AVI-SPL business units on a global basis with the aim of driving sales through education, enablement and partnership
• Assist in the coordination and implementation of marketing strategiesand execute joint marketing events to evangelize company’s solutions to build brand and buy-in
• Oversee proposal responses, including detailed RFP requirement, in partnership with AVI-SPL Regional Management and Account Management teams.
• Host weekly business development meetings and provide updates on business development and accurate forecasting information
• Other duties assigned as needed

Desired Experience, Knowledge, Skills, and Abilities

• The ability to work in a channel-based environment, influencing customers, intermediaries, and local market sales talent in accordance with company direction
• Exceptional strategic thinking and structured problem-solving skills
• Strong relationship management and collaboration skills with the ability to negotiate conflicts and maintain constructive working relationships with people at all levels of the organization
• Ability to balance multiple tasks with changing priorities
• Ability to work and think independently and ensure meeting deadlines
• Demonstrated ability to maintain strict confidentiality and handle sensitive matters with discretion
• Excellent attention to detail and organizational skills
• Must have clear and professional communication skills (written and oral) both internally and externally
• Proficient with Microsoft Office
• Effective communication and interaction with employees, clients, and colleagues and the ability to work effectively with all levels of the organization
• Demonstrated customer service focus and client communication skills

Education and/or Experience

• Bachelor’s degree preferred
• Minimum of 2 years of sales or business development management experience preferably in the Audio Visual, Construction, and/or Commercial Real Estate industries
• Experience in Unified Communications and/or Audiovisual preferred
• Familiarity with AV or other electro – mechanical systems a plus
• Experience operating in a multi-state and/or complex matrix business environment is desirable

Why work for AVI-SPL (what’s in it for you)

As we have already mentioned, AVI-SPL are the global leaders when it comes to universal communications, and we make sure our work environment matches our status. The business treats all their employees as individuals and makes sure we all have definitive goals and career paths to help us maximize their ability.

Along with this we also offer:

• Private Healthcare with Vitality
• Dental Insurance
• Access to Employee Assistance and Wellbeing Support
• Mental Health Support through the above
• Access to discounted Gym memberships
• Increased holiday with service
• Access to numerous online learning resources
• AVIXA membership for industry learning
• Access to online retail discount platform
• Discounted products through our recognised partners
• Cycle to work scheme
• Season ticket loans
• Generous Referral scheme

Our commitment to diversity is simple: we provide connection, opportunity, and a voice to everyone, from every background. WE Thrive Together: WE appreciate the visible and invisible qualities that make you who you are. Our diversity makes us better humans and better employees and makes AVI-SPL a better business.

AVI-SPL is an Equal Opportunities Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, pregnancy, sexual orientation, gender identity, nationality, age or disability status.