Business Development Director - PRS IN VIVO

Ipsos in the UK; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

25 days annual leave

Pension contribution

Income protection

Life assurance

Job summary

PRS IN VIVO is seeking a commercially driven Business Development Director to expand our client base and convert opportunities into revenue growth. You will work with UK leadership to identify and pursue strategic opportunities, shaping high-value solutions with expert insight teams.

This role emphasizes strategic relationship development, collaborative selling and leadership across FMCG, shopper, packaging and innovation sectors. Hybrid work with three days in the office per week.

Qualifications

• Proven track record in identifying and converting opportunities.
• Strong ability to engage senior stakeholders and shape solutions.
• Experience building high-value client partnerships and revenue growth.
• Capacity to manage multiple opportunities in fast-paced environments.
• Comfort discussing revenue, pricing, margins and growth strategies.
• Ability to translate content into commercial opportunities.

Skills

Business development

Stakeholder management

Sales pipeline

Cross-functional collaboration

Strategic thinking

Commercial awareness

AI tools usage

Relationship building

FMCG/insight industry knowledge

Communication

Tools

AI tools

Job description

Are you a commercially driven business development professional who thrives on building trusted client relationships and creating growth opportunities? Do you enjoy opening senior-level conversations, shaping strategic solutions and working alongside industry experts to solve complex client challenges? If so, we'd love to hear from you.

About the role

PRS IN VIVO is a globally recognised expert in shopper behaviour, packaging and behavioural science. As our Business Development Director, you will play a pivotal role in driving the next stage of growth for the business by expanding our client base, strengthening strategic relationships and converting opportunities into sustainable revenue growth.

Working closely with the UK Managing Director, senior leaders and the wider business network, you will identify and develop opportunities across existing, lapsed and new clients. This is not a traditional sales role. Success comes from understanding client challenges, opening the right conversations and collaborating with specialist insight professionals to create compelling, high-value solutions.

You will help shape the future growth of PRS IN VIVO across FMCG, shopper, packaging and innovation sectors, while acting as a senior ambassador for the business. This is an exciting opportunity to combine commercial leadership, strategic relationship development and consultancy-led business development within a highly respected global organisation.

This role is offered on a 40 hour week contract on a hybrid basis with 3 days in the office and the rest from home.

About you

• Proactive and self-motivated, with a track record of taking ownership and delivering results.
• Confident building credibility and engaging effectively with senior stakeholders.
• A collaborative relationship-builder who enjoys partnering with subject matter experts to create client value.
• Highly organised and detail-oriented, with the ability to manage multiple opportunities and priorities simultaneously.
• Strong commercial awareness combined with a growth-focused mindset.
• Resilient and adaptable, thriving in fast-paced and evolving business environments.
• Excellent communication, influencing and relationship management skills.
• Proficient in the use and adoption of AI tools and technologies to enhance productivity, insight generation and business development outcomes.
• Passionate about putting clients first and developing long-term strategic partnerships.

Essential skills

• Proven experience identifying, developing and converting new business opportunities.
• Strong account development skills, including stakeholder mapping and relationship expansion.
• Experience engaging and influencing senior client stakeholders within complex organisations.
• Demonstrated ability to build, manage and convert a robust sales pipeline.
• Strong commercial acumen with confidence discussing revenue, pricing, margin and growth strategies.
• Excellent proposal development, presentation and influencing skills.
• Ability to work effectively across cross-functional and specialist teams.
• Strong relationship-building and consultative selling capabilities.Proficiency in AI tools and technologies to support business development, market intelligence and productivity improvements.
• Experience within market research, consumer insight, shopper, packaging, innovation or FMCG consultancy environments.
• Understanding of behavioural science, shopper behaviour, pack testing or product innovation.
• Experience selling solutions to FMCG, retail, healthcare, alcohol, beauty or consumer goods organisations.
• Established network across insight, marketing, category, shopper or innovation functions.
• Experience working within matrixed or global organisations.
• Ability to translate thought leadership and content into commercial opportunities.
• Experience coaching or supporting colleagues to develop commercial capability and growth-focused behaviours.

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range health & wellbeing, financial benefits and professional development opportunities.

We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week. We appreciate you may have commitments outside of work and will consider flexible working applications. Please highlight what you are looking for when you make your application.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success. A more diverse workforce enables us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.

We are proud to be a member of the Disability Confident scheme and certified as a Level 2 Disability Confident Employer. We provide an inclusive and accessible recruitment process. Your application will be reviewed by a member of our Talent Team, who will be in touch either way to let you know the outcome.