Business Analyst

Reed; United Kingdom; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

Reed is seeking a pricing analytics professional to drive data-led pricing decisions across EMEA. The role focuses on analyzing customer and sales data, developing segmentation, and delivering concise insights through dashboards to inform account planning and commercial reviews.

The successful candidate will support pricing initiatives, new product introductions pricing, and profitability optimization with close collaboration across Product Management and Sales teams.

Qualifications

• Experience in pricing and commercial analytics across markets.
• Ability to translate data into actionable pricing strategies.
• Strong communication with sales and product teams.

Responsibilities

• Develop customer segmentation models and pricing analyses to support targeted sales efforts.
• Support EMEA pricing strategies aligned with market conditions and customer dynamics.
• Produce insight packs and dashboards for leadership reviews and forecasts.
• Benchmark competitor pricing and provide guidance on value-based pricing approaches.
• Analyze rebates, discounts, contracts, and terms to assess profitability impact.

Skills

Pricing analytics

Data analysis

Market analysis

Stakeholder communication

Tools

Power BI

Job description

• NEW ROLE for a business on an ambitious growth journey. Hybrid working - great opportunity for somebody who is inquisitive, enjoys finding solutions and has really strong analysis experience

• Analyse customer and sales data to identify purchasing patterns, behavioural trends and segment performance

• Develop customer segmentation models to support targeted sales approaches and value creation

• Identify growth opportunities across customers, channels and product categories

• Conduct market analysis to identify pricing trends, demand drivers, and competitive positioning across key product categories

• Provide clear, concise insight reports and dashboards to support account planning, forecasting, and commercial decision-making

• Support the development of insight packs for leadership teams, QBRs, and commercial reviews

• Support the development and implementation of EMEA pricing strategies aligned with market conditions and customer dynamics

• Support new product introductions (NPI) with data-driven price positioning recommendations and supporting rationale, in close collaboration with Product Management

• Conduct detailed product cost analysis, including duties, taxes, shipping, exchange rates, and warehousing impacts

• Benchmark competitor pricing and value propositions to ensure competitive market positioning

• Work with Product Management to align pricing strategies with portfolio positioning, product lifecycle stage, and value proposition

• Contribute to the development of value-based pricing approaches across key segments and channels

• Assist in the planning and execution of price increases and adjustments, including impact analysis

• Analyse and model the impact of rebates, discounts, contract support, and pricing terms on profitability and revenue performance

• Monitor pricing performance, price realisation, and margin development across customers and product categories

• Assess customer, segment, and product/category profitability, identifying opportunities to improve margin and revenue quality

• Analyse price/mix impacts and identify levers to improve overall commercial performance

• Provide clear recommendations to support Sales teams in balancing volume growth and profitability

• Develop and manage pricing tools, models, and calculators to support Sales decision-making and improve pricing transparency

• Provide pricing guidance to Sales teams, including deal support, price positioning, and margin optimisation

• Support the development of practical pricing frameworks, guardrails, and methodologies that are easy to use and adopt

• Ensure pricing tools and outputs are accessible, intuitive, and aligned with Sales workflows

• Monitor pricing performance, margin realisation, and customer profitability across the EMEA portfolio

• Provide regular reporting and insight updates on pricing performance, risks, and opportunities

• Support the development of structured, executive-level pricing and commercial insight reporting to inform strategic decision-making (developing capability)

• Contribute to the design and maintenance of standardised dashboards and reporting tools (e.g. Power BI) to improve visibility and consistency across the region