Brand Studio Creative Director - Elevate Travel Brands

Expedia; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Expedia Group is seeking an award-winning Creative Director to lead visual identity for Expedia, Hotels.com and Vrbo. You will shape the Brand Studio's vision, guide a multidisciplinary team and champion innovation, including generative AI, while maintaining high creative standards.

You will report to the Senior Director and influence roadmaps, partnerships, and creative systems to keep the studio ahead in a fast-changing landscape. This role demands bold, strategic craft leadership.

Qualifications

• 10+ years in creative roles at an in-house brand studio, agency or design consultancy, including 5+ years leading creative teams.
• Portfolio showing strong creative direction across brand, campaign, digital and product work.
• Experience hiring, managing and developing creative talent.
• Strong understanding of brand systems and maintaining consistency across briefs.
• Experience briefing and managing motion, photography, video and AI production.
• Fluency with tools such as Figma, Adobe and Weave; familiarity with scalable production workflows.
• Working knowledge of AI creative tools and responsible usage.
• Ability to balance creative ambition with deadlines, budget and business priorities.

Responsibilities

• Set the creative vision for Expedia Group brands and Brand Studio output.
• Shape Brand Studio’s creative POV and standard of craft across all brand touchpoints.
• Decide where AI fits in workflow and what should stay human.
• Lead work from concept to delivery across campaigns, brand, product and marketing.
• Hire, manage and develop a multidisciplinary design team.
• Direct freelance and agency partners for overflow and specialist work.
• Own brand systems, guidelines and playbooks; maintain briefing/review quality as volume grows.
• Partner with senior stakeholders; be the lead creative voice for executives.
• Balance workload and timelines across multiple briefs.

Skills

Creative direction

Brand systems

Team leadership

AI production

Tools

Figma

Adobe

Weave

Job description

Expedia Group is seeking an award-winning Creative Director to lead visual identity for Expedia, Hotels.com and Vrbo. You will shape the Brand Studio's vision, guide a multidisciplinary team and champion innovation, including generative AI, while maintaining high creative standards.

You will report to the Senior Director and influence roadmaps, partnerships, and creative systems to keep the studio ahead in a fast-changing landscape. This role demands bold, strategic craft leadership.