Lead Brand Studio Designer: Bold Identity & Motion

11310 Expedia.com Ltd.; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Expedia Group seeks a senior, hands‑on Principal Designer to set the design standard across Expedia, Hotels.com and Vrbo. A hybrid thinker, you will shape craft quality, elevate brand identity, and balance precision with speed in a fast‑moving studio.

You’ll explore AI‑driven possibilities while reporting to the Creative Director and guiding senior stakeholders. You will lead world‑class design and motion, develop reusable systems, and mentor designers and partners to push the craft forward

Qualifications

• 7+ years in design, senior level, in‑house studio, agency or design consultancy.
• Portfolio demonstrates craft across brand identity, campaigns and digital work.
• Strong motion design skills and understanding of how motion shapes identity.
• Hands‑on experience with generative/AI tools such as Comfy, Weave, Midjourney, Flora, Adobe Firefly or Runway.

Responsibilities

• Start with the idea, turning strategy into strong brand narratives with storytelling.
• Lead through craft, delivering world‑class design and motion from concept to delivery.
• Shape the studio’s visual direction and maintain craft standards across brands.
• Own the brand’s visual identity and keep it consistent across touchpoints.
• Build reusable templates and workflows, including AI‑driven ones.
• Mentor designers and collaborate with freelance/agency partners.
• Present work to senior leaders and partner with marketing, product, and teams.
• Push craft forward by testing new tools and technologies for the studio roadmap.

Skills

Senior leadership

Brand systems

Motion design

Generative AI

Stakeholder presenting

Brand identity

Timelines management

Tools

Comfy

Weave

Midjourney

Flora

Adobe Firefly

Runway

Job description

Expedia Group seeks a senior, hands‑on Principal Designer to set the design standard across Expedia, Hotels.com and Vrbo. A hybrid thinker, you will shape craft quality, elevate brand identity, and balance precision with speed in a fast‑moving studio.

You’ll explore AI‑driven possibilities while reporting to the Creative Director and guiding senior stakeholders. You will lead world‑class design and motion, develop reusable systems, and mentor designers and partners to push the craft forward