Creative Director, Brand Studio — AI-Powered Vision

11310 Expedia.com Ltd.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Expedia Group in London seeks an award-winning Creative Director to lead the creative vision for Expedia, Hotels.com and Vrbo. You will guide Brand Studio, setting the creative standard and guiding a multidisciplinary team through concept to delivery.

You will champion innovative approaches, including generative AI, while balancing craft with speed and business priorities. Strong leadership and a standout portfolio are essential.

Qualifications

• 10+ years in creative roles at in-house brand studios, agencies or design consultancies.
• 5+ years leading creative teams and managing diverse designers, motion, copy and AI talent.
• Strong portfolio with brand, campaign, digital and product work.
• Experience hiring, mentoring and developing creative staff.
• Knowledge of brand systems and maintaining consistency across channels.
• Experience briefing and managing motion, photography, video and AI production.
• Fluency with tools such as Figma, Adobe Creative Suite and Weave, plus scalable workflows.
• Awareness of AI-driven creative tools and responsible usage.
• Ability to balance creative ambition with deadlines, budgets and priorities.

Responsibilities

• Set the creative vision for Expedia, Hotels.com and Vrbo brands.
• Shape Brand Studio’s point of view and craft standards across touchpoints.
• Define AI integration into workflows while maintaining human-led work.
• Lead projects from concept through delivery across multiple campaigns.
• Hire, manage and develop a cross-disciplinary design team.
• Direct freelance and agency partners for overflow work.
• Strengthen systems, guidelines and playbooks; manage briefs and reviews.
• Partner with senior stakeholders and cross-functional teams for alignment.
• Balance workload and push back on scope or timelines when needed.

Skills

Creative leadership

Brand systems

AI production

Team management

Strategic vision

Deadline management

Tools

Figma

Adobe CC

Weave

Job description

Expedia Group in London seeks an award-winning Creative Director to lead the creative vision for Expedia, Hotels.com and Vrbo. You will guide Brand Studio, setting the creative standard and guiding a multidisciplinary team through concept to delivery.

You will champion innovative approaches, including generative AI, while balancing craft with speed and business priorities. Strong leadership and a standout portfolio are essential.