Senior Brand Studio Designer: Craft, AI & Systems

Expedia Group; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Expedia Group is seeking a senior, hands-on Principal Designer to set the standard for design across Expedia, Hotels.com and Vrbo. This hybrid role shapes the studio's creative direction and elevates the craft across multiple brands.

You will lead world-class design and motion across campaigns and brand touchpoints, explore AI tools, and maintain a strong visual identity. You will mentor designers and partner with senior stakeholders to drive impactful work.

Qualifications

• 7+ years in design with senior-level experience in brand studios, agencies, or consultancies.
• Strong portfolio across brand identity, campaigns and digital work.
• Solid motion design skills and understanding of how motion shapes identity.
• Hands-on experience with generative/AI creative tools such as Comfy, Weave, Midjourney, Flora, Adobe Firefly or Runway.
• Ability to maintain brand systems and consistency at scale.
• Experience presenting creative to senior stakeholders.
• Ability to balance creative ambition with deadlines and business priorities.

Responsibilities

• Start with the idea. Turn strategy and business goals into compelling brand narratives with strong storytelling.
• Lead through craft. Create world-class design and motion across campaign, brand, commercial and retail work, taking ideas from first concept through to final delivery.
• Shape the creative point of view. Define the studio’s visual direction and the standard of craft across every brand touchpoint, with a view on where AI adds value and what should stay human.
• Own the brand’s visual identity. Evolve and safeguard identity systems, guidelines and playbooks that keep Expedia, Hotels.com and Vrbo distinctive and consistent.
• Build systems the studio can use. Create reusable templates, toolkits and workflows, including generative and AI-driven ones, to speed up on-brand work.
• Mentor and inspire. Coach designers and motion designers and provide craft direction to freelance and agency partners.
• Partner with senior stakeholders. Present and champion creative work with senior leaders, and collaborate with marketing, product and teams across the business.
• Push the craft forward. Test and pilot new tools, formats and creative technologies and bring the best into the studio’s roadmap.

Skills

Senior design experience

Motion design

Brand storytelling

Stakeholder communication

Creative leadership

Tools

Comfy

Weave

Midjourney

Flora

Adobe Firefly

Runway

Job description

Expedia Group is seeking a senior, hands-on Principal Designer to set the standard for design across Expedia, Hotels.com and Vrbo. This hybrid role shapes the studio's creative direction and elevates the craft across multiple brands.

You will lead world-class design and motion across campaigns and brand touchpoints, explore AI tools, and maintain a strong visual identity. You will mentor designers and partner with senior stakeholders to drive impactful work.