Brand & Product Marketing Executive

Boden; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Boden is seeking a Brand & Product Marketing Executive to enhance brand visibility and drive product engagement in key markets. The ideal candidate will combine strategic and creative thinking, alongside a strong understanding of consumer behavior and market trends to develop impactful marketing strategies.

Benefits

Flexible hybrid working

Targeted annual bonus scheme

Generous clothing allowance and discounts

Holiday increase with years of service

Access to retail and entertainment discounts

Group personal pension scheme

24/7 Virtual GP service

Free onsite parking and subsidised café

Qualifications

• Proven experience in brand and product marketing.
• Understanding of marketing channels, techniques, and tools.
• Experience working across multiple markets, especially the US.

Responsibilities

• Support in the development of insight-led strategies.
• Assist in the development of product marketing briefs.
• Lead the promotions process and oversee critical paths.

Skills

Brand and product marketing

Fashion/Retail background

Understanding of marketing channels

Project management

Tools

Excel

PowerPoint

Job description

Social network you want to login/join with:

Brand & Product Marketing Executive, London

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Client:

Boden

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

71374013dbb5

Job Views:

7

Posted:

17.06.2025

Expiry Date:

01.08.2025

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Job Description:

A BIT ABOUT THE ROLE

In this role, you will play a key part in shaping the brand identity and driving product awareness and engagement for Boden in key markets. You will help to develop brand and product marketing briefs for seasonal and monthly campaigns, propositions and categories whilst taking accountability for the briefing process and team critical path. You’ll also support with ongoing category strategies, enabling Boden to be front of mind for key products with new and existing customers. The purpose of this role is to support in translating our brand and product vision into a marketing strategy that will help grow engagement, brand visibility and sales. The ideal candidate will possess a combination of strategic and creative thinking, and a strong understanding of consumer behaviour and market trends.

BENEFITS AT BODEN

• Flexible hybrid working
• Targeted annual bonus scheme
• Generous Boden clothing allowance and 30% discount on all current clothing ranges
• Holiday increase with years of service
• Portal with an array of discounts and cashback offers on retail and entertainment
• Group personal pension scheme and life insurance cover
• 24/7 Virtual GP service for you and your household
• Free onsite parking, teas & coffee stations and subsidised café with free toast for breakfast

ROLE RESPONSIBILITIES

• Support in the development of insight-led strategies for Boden’s key categories and propositions, working closely with the product and design teams to understand what makes Boden special, and the key categories to drive fame for.
• Assist in the development of product marketing briefs for our key seasonal and monthly campaigns, supporting on the creative strategies that help bring campaigns to life whilst capitalising on key calendar moments and dates.
• Align all channels and trading teams to come together to effectively communicate our key marketing messages and ensure we are delivering a full-funnel campaign and maximising return on investment.
• Own the technical briefing process. Ensuring the input of product and channel requirements, supporting with creative on the asset creation process.
• Collaborate with the wider brand and content team – PR, social, content – to bring campaigns to life and shape the stories, talent mix and channel approach that will resonate with new and existing customers.
• To develop a comprehensive understanding of the competitive and market landscape, enabling informed decision-making on a monthly basis.
• Identify key big buy products, ensuring they have sufficient marketing coverage.
• Support with our approach to brand partnerships, enabling us to drive business growth with adjacent partners.
• Lead the promotions process, overseeing the critical path and orchestrating the creative journey to ensure timely delivery of key milestones. Additionally, contribute valuable market, trade, and brand insights during planning meetings.
• Assisting in identifying pivotal products that will elevate Boden's brand recognition, with a particular emphasis on capturing the attention of the US consumer market.
• Leading management and documentation of key product information, coordinating multiple teams to ensure alignment on product details and messaging.

THE EXPERIENCE WE ARE LOOKING FOR

• Proven experience in brand and product marketing.
• Fashion / Retail background with an interest in the competitive landscape.
• An understanding of marketing channels, techniques, and tools (PPC, Email, Social, SEO, PR) and a keen interest in data and insight.
• Commercial understanding to inform marketing strategies.
• Experience working across multiple markets: an understanding of the US consumer is particularly valuable.
• Proven experience in project management and a key understanding of critical path-ways.

A BIT ABOUT YOU

• A digitally-native marketeer, who understands how to use multiple channels to drive business goals
• A creative thinker, with experience getting the best from creative and content teams.
• A proven champion for the role of brand within the business.
• Excellent people skills and can influence at all levels with a positive attitude.
• Superb written and verbal communication skills.
• Able to multi-task and work on multiple projects at one time.
• Intermediate Excel and Powerpoint skills.