Brand & Performance Marketing Lead

Carwow Group; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Matched pension

Share options

Private Healthcare

Eyecare vouchers

Life Assurance

Coaching sessions

Learning budget

Work from abroad

Job summary

Carwow Group is seeking a senior Brand Marketing professional to lead integrated campaigns that build the Carwow brand and drive results across channels. You will own campaigns from brief to delivery, briefing in-house creatives and agencies, and collaborating with performance, CRM and content teams.

You’ll shape strategies with data, embrace AI where it adds value, manage budgets, and report on impact. The role centres on the UK with supportive work from Spain and a 12‑month contract potential.

Qualifications

• 5+ years in marketing, in-house or agency, ideally at a consumer brand or scale-up.
• A track record of integrated campaigns that delivered commercial results, across brand and performance.
• Strong knowledge of ATL and digital channels, including TV, OOH, Meta, YouTube and paid search.
• Experience briefing and managing creative and media agencies.
• Comfortable with data: reading results, running tests and turning insight into action.
• Confident managing budgets and tracking spend.
• Hands‑on use of AI in your marketing work, and a clear view on where it helps and where it doesn’t.
• Strong stakeholder management, adapting your style for different teams and levels.
• Able to get up to speed quickly and deliver from the start.
• Organised and calm under pressure, running several projects at pace as priorities shift.

Responsibilities

• Plan and deliver integrated campaigns from brief to results, across brand and performance channels.
• Drive innovation with pace using AI tools across the Marketing org; speeding up planning, briefing, reporting and campaign delivery, sharing what works with the wider team
• Building relationships across the org to ensure adoption of systems and processes, including AI innovation
• Write clear, insight-led briefs for creative, media and agency partners.
• Manage agencies and production partners, keeping work on time, on budget and on brand.
• Work with performance teams to improve existing test and learn plans and implement new processes where needed.
• Partner and project manage cross-functionally with CRM, social, content and product teams to ensure campaigns and launches are joined up across every touchpoint.
• Work with Brand Creative to bring campaigns to life and keep the brand consistent, briefing with clear insight and giving constructive feedback on the work.
• Manage campaign budgets and keep spend accurately tracked.
• Report on what worked and what didn’t, and use it to shape the next initiative.
• Support our team in Spain to adapt campaigns for their market.
• Find and test new ways of working, including AI, to plan and deliver faster.

Skills

Marketing strategy

Integrated campaigns

Brand & performance

Digital channels

Budget management

AI in marketing

Stakeholder management

Data-driven

Project management

Tools

Looker

Amplitude

Job description

Carwow Group is seeking a senior Brand Marketing professional to lead integrated campaigns that build the Carwow brand and drive results across channels. You will own campaigns from brief to delivery, briefing in-house creatives and agencies, and collaborating with performance, CRM and content teams.

You’ll shape strategies with data, embrace AI where it adds value, manage budgets, and report on impact. The role centres on the UK with supportive work from Spain and a 12‑month contract potential.