Marketing Manager

Carwow; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Bupa Private Healthcare

Share options

Monthly coaching sessions

Learning & development budget

Job summary

Carwow is seeking a Brand Marketing Lead to plan and deliver integrated campaigns that build the Carwow brand, primarily in the UK with some cross-market support. You will own campaigns end-to-end, briefing in-house creatives and agencies, and using data to prove impact within a performance-focused Marketing team.

The role is a 12-month contract with hybrid working in the UK, offering a comprehensive list of benefits and opportunities to shape how we communicate across channels.

Qualifications

• 5+ years in marketing, in-house or agency.
• Integrated campaigns across brand and performance.
• Strong knowledge of ATL and digital channels (TV, OOH, Meta, YouTube, paid search).
• Experience briefing and managing creative and media agencies.
• Data-driven: reading results, running tests and turning insight into action.
• Budget management and tracking spend.
• Hands-on use of AI in marketing.
• Strong stakeholder management.
• Able to onboard quickly and deliver from the start.
• Organised and calm under pressure.

Responsibilities

• Plan and deliver integrated campaigns from brief to results.
• Drive AI-powered planning, briefing and reporting.
• Build relationships across the org to adopt systems and processes.
• Write briefs for creative, media and agency partners.
• Manage agencies and production partners.
• Collaborate with performance to improve test plans.
• Coordinate CRM, social, content and product for launches.
• Ensure brand consistency with Brand Creative.
• Manage campaign budgets and spend tracking.
• Report on outcomes and learnings.
• Support Spain market campaigns.
• Test new working methods, including AI.

Skills

Campaign planning

AI in marketing

Budget management

Stakeholder management

Brand and performance

Analytics reading

Tools

Looker

Amplitude

Job description

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

And we’re a long way from done!

THE BRAND TEAM

The Brand Team is responsible for all brands within the Carwow Group. We’re an ambitious team who thrive on storytelling, performance and collaboration.

We bring our portfolio of brands to life across every channel; from large-scale campaigns to social-first paid marketing creative, events, brand identity, commercial initiatives and internal culture-building.

We move quickly, adapt often and work closely with colleagues across the whole business. Due to the scale up nature of the business you’ll enjoy a unique mix of variety, ownership and exploration.

THE ROLE

Plan and deliver integrated marketing that builds the Carwow brand and drives results, from big campaigns to always-on activity.

You’ll own campaigns from brief to results, working across brand and performance so everything we put out works hard at every stage of the funnel. You’ll brief and manage in-house creatives and agency partners, as well as working closely with performance, CRM and content teams. You’ll also use data to shape the work and prove its impact as part of a performance-focused Marketing team. Most of your focus will be the UK, with some work supporting our team in Spain.

This is a 12-month contract with real ownership. In that time you’ll establish test and learn plans across our marketing stack, run flagpole campaigns for new launches and leave behind ways of working that last beyond your time with us.

KEY RESPONSIBILITIES

• Plan and deliver integrated campaigns from brief to results, across brand and performance channels.
• Drive innovation with pace using AI tools across the Marketing org; speeding up planning, briefing, reporting and campaign delivery, sharing what works with the wider team
• Building relationships across the org to ensure adoption of systems and processes, including AI innovation
• Write clear, insight-led briefs for creative, media and agency partners.
• Manage agencies and production partners, keeping work on time, on budget and on brand.
• Work with performance teams to improve existing test and learn plans and implement new processes where needed.
• Partner and project manage cross-functionally with CRM, social, content and product teams to ensure campaigns and launches are joined up across every touchpoint.
• Work with Brand Creative to bring campaigns to life and keep the brand consistent, briefing with clear insight and giving constructive feedback on the work.
• Manage campaign budgets and keep spend accurately tracked.
• Report on what worked and what didn’t, and use it to shape the next initiative.
• Support our team in Spain to adapt campaigns for their market.
• Find and test new ways of working, including AI, to plan and deliver faster.

KEY REQUIREMENTS

• 5+ years in marketing, in-house or agency, ideally at a consumer brand or scale-up.
• A track record of integrated campaigns that delivered commercial results, across brand and performance.
• Strong knowledge of ATL and digital channels, including TV, OOH, Meta, YouTube and paid search.
• Experience briefing and managing creative and media agencies.
• Comfortable with data: reading results, running tests and turning insight into action.
• Confident managing budgets and tracking spend.
• Hands-on use of AI in your marketing work, and a clear view on where it helps and where it doesn’t.
• Strong stakeholder management, adapting your style for different teams and levels.
• Able to get up to speed quickly and deliver from the start.
• Organised and calm under pressure, running several projects at pace as priorities shift.

NICE TO HAVE

• Experience in marketplace or other two-sided businesses.
• Experience running creator or brand partnerships.
• Hands-on with analytics tools such as Looker or Amplitude.

WHAT'S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Bupa Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.