Senior Brand Designer

carwow; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

carwow is seeking a Senior Brand Designer to elevate how our brands appear across channels, from filmic campaigns to social-first content. You will own concepts through final delivery, ensuring consistency and bold visual storytelling.

You'll collaborate with marketing, product and editorial teams, mentor freelancers, and explore AI-enhanced workflows while maintaining high craft and brand integrity.

Qualifications

• A strong portfolio showing concept development and crafted design across digital and print.
• Ability to create coherent campaign executions from early concepts to multi-channel rollouts.
• Experience adapting design to fit channel needs, especially social and performance environments.
• Comfort collaborating with copywriters and stakeholders and giving clear feedback.

Responsibilities

• Deliver high-quality design across brand, campaign, social, print, CRM, paid media and editorial channels.
• Partner with Head of Creative and Copywriters to develop clear, insight-led ideas and directions.
• Interpret brand guidelines pragmatically and propose improvements when needed.
• Produce scalable assets: layouts, toolkits, templates and visual systems for the group.
• Collaborate with Product Designers to translate brand into digital journeys.
• Present work with clear rationale, constraints and impact of design decisions.
• Provide constructive feedback to freelancers and ensure alignment with brand.
• Bring structure to design delivery through templating and process improvements.
• Contribute to Carwow's Creative Community and connect creatives across the business.
• Explore AI solutions in the creative workflow without compromising execution.

Skills

Brand design

Creative storytelling

Cross-functional collaboration

Figma

Tools

Figma

Illustrator

InDesign

Photoshop

Job description

Senior Brand Designer

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

And we're a long way from done!

BRAND CREATIVE @ CARWOW

Brand Creative is the central creative studio for all brands within the Carwow Group. We're an ambitious team who thrive on storytelling, craft and collaboration.

We bring our portfolio of brands to life across every channel; from large-scale campaigns to social-first paid marketing creative, events, brand identity, commercial initiatives and internal culture-building.

We move quickly, adapt often and work closely with colleagues across the whole business. Due to the scale up nature of the business you'll enjoy a unique mix of variety, ownership and creative exploration.

YOUR MISSION

Your mission is to elevate how our brands show up visually; taking ownership of everything from early creative concepts to final delivery across a wide mix of channels.

As the sole permanent designer in the team, you will play a central role in shaping how we communicate visually, balancing conceptual thinking with hands‑on craft, and ensuring our brands remain consistent, recognisable and creatively ambitious. You will support onboarding and coaching our freelancers in the guidelines and internal systems, taking ownership of both.

You'll collaborate closely with marketing, content, product and editorial teams, while being confident operating independently, solving problems proactively and bringing structure to a fast-moving creative environment. You'll also be an active contributor to our Creative Community, helping connect, inspire and align creatives across the wider business (there are plenty of creative pockets at Carwow Group!).

KEY RESPONSIBILITIES

• Deliver high-quality design across brand, campaign, social, print, CRM, paid media and editorial channels.
• Partner with the Head of Creative, Creative Strategist and Copywriters to develop clear, insight-led creative ideas and campaign directions.
• Interpret brand guidelines pragmatically, knowing when to follow, when to adapt and when to propose improvements.
• Produce assets that scale: layouts, toolkits, templates and visual systems that support efficiency across the group.
• Concept and create social-first paid video content that reflects platform behaviours and audience expectations, particularly across YouTube and Meta.
• Work with Product Designers to ensure brand and campaign creative translates effectively into digital journeys.
• Present your work with clarity, explaining rationale, constraints, and the impact of design decisions.
• Provide constructive, objective feedback to freelancers and ensure their work aligns with brand expectations.
• Bring structure and consistency to design delivery through thoughtful file organisation, templating and process improvements.
• Contribute actively to Carwow's Creative Community, sharing inspiration, collaborating across teams and helping strengthen our creative culture.
• Proactively explore AI solutions in the creative workflow without compromising on execution.

KEY REQUIREMENTS

• A strong portfolio showcasing both concept development and crafted design across digital and print, preferably including a 360 campaign from ATL to tactical performance assets.
• Proficiency in Figma, Illustrator, InDesign and Photoshop, with consistent attention to detail.
• Ability to create coherent campaign executions, from early concepts to multi‑channel rollouts.
• Experience adapting design to fit channel needs, especially across social and performance environments.
• Comfortable collaborating creatively with copywriters and stakeholders, and able to offer clear, thoughtful feedback.
• Self‑sufficient, organised and proactive, confident managing multiple projects without heavy oversight.
• Strong understanding of visual trends, social formats and the role of motion in brand expression.
• A natural collaborator who enjoys working across disciplines and connecting with other creatives.

BONUS POINTS

• Motion design capability (After Effects + Premiere Pro)
• Interest or experience in shooting UGC-style short form content
• Illustration or iconography skills
• An interest in creative operations, workflow improvements or building toolkits (including AI solutions)