Brand Paid Media Manager - 9 Month FTC

Trainline plc; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Private healthcare & dental insurance

Work from abroad policy

Share purchase plan

EV Scheme

Festive time off

Family-friendly benefits

Job summary

Trainline plc is seeking a Brand Paid Media Manager to drive upper- and mid-funnel campaigns across YouTube, Meta, TikTok, and Snapchat for multiple European markets. You will own day-to-day campaign management, QA checks, and performance reporting.

You will translate global brand strategy into local, executable campaigns, partner with creative teams, and collaborate with media agencies to ensure alignment across the funnel. A data-driven, test-and-learn mindset is essential.

Qualifications

• 5+ years in paid media or digital marketing.
• Experience running campaigns across international markets.
• Strong data analysis and reporting skills.

Responsibilities

• Set up, execute and optimize brand campaigns across YouTube, Meta, TikTok, and Snapchat in multiple markets.
• Manage trafficking, targeting, pacing, and reporting with QA on creatives and tracking.
• Translate global brand strategy into executable digital campaigns with platform best practices.
• Collaborate with creative teams and media agencies to ensure assets are fit for purpose.
• Build relationships with media owners and stay updated on platform developments and opportunities.
• Identify new channels and testing opportunities to improve brand impact.
• Lead in-platform brand lift studies and translate results into actionable recommendations.
• Communicate performance, risks and opportunities to stakeholders.

Skills

Paid social

Brand strategy

International campaigns

Excel/Sheets

Organisational skills

Global brands

AI tools

Tools

Tableau

Job description

About us

At Trainline, our purpose is to empower greener travel choices, connecting people and places. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline

We're Europe's leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels.

Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet.

We're a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel.

Introducing the Trainline Marketing Team

Trainline’s Marketing team is at the heart of how millions of people across Europe discover, choose, and connect with the brand. From brand storytelling to performance media, we work across markets to build a brand that is relevant, trusted, and unmistakably Trainline. Our campaigns run across the UK, France, Italy, and Spain, and everything we do is rooted in driving genuine awareness and long-term brand love.

This role sits within the Brand Media function and is central to how we bring our brand to life at scale in digital channels. You will work closely with local market teams, creative colleagues, media agencies, and platform partners - acting as the operational engine that connects global brand strategy to brilliant, well-executed campaigns across YouTube, Meta, TikTok, Snapchat, and beyond.

In this role as the Brand Paid Media Manager, you will...

• Lead the end-to-end setup, execution, and daily optimisation of upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain, ensuring every campaign is delivered on time, on budget, and on brand

• Own day-to-day campaign management across trafficking, targeting, pacing, and reporting, maintaining rigorous QA checks on creatives, naming conventions, and tracking ahead of every launch

• Translate global brand strategy into clear, executable digital campaigns, ensuring brand consistency across all touchpoints while adapting intelligently to platform best practices and formats

• Partner with creative teams to ensure assets are fit for purpose across platforms, and collaborate with media agencies and the in-house performance team to ensure strategic alignment across the funnel

• Build and maintain strong relationships with media owners including Meta, TikTok, and Google, staying current on platform developments, new inventory, and emerging opportunities

• Proactively identify new channels, formats, and testing opportunities, bringing a test-and-learn mindset to continuously improve brand impact

• Recommend and oversee in-platform brand lift studies, analyse results, and translate campaign data into clear, actionable recommendations for brand, media, and market teams

• Communicate performance, risks, and opportunities clearly to stakeholders, acting as a dependable bridge between global brand strategy and local market execution

We’d love to hear from you if you have...

• Solid hands-on experience managing paid social and digital brand campaigns, with strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads (YouTube) including live campaign optimisation

• A strong grasp of upper- and mid-funnel brand-led media strategy and how to connect campaign activity to meaningful brand outcomes

• Experience running campaigns across multiple international markets, with the ability to adapt execution to different audiences and contexts

• Confidence working with campaign data, with advanced Excel or Google Sheets skills for analysis and reporting

• Exceptional organisational skills and a high attention to detail, particularly around campaign setup, QA processes, and brand consistency

• Experience working within a global brand or matrix organisation - ideally with exposure to brand tracking, lift studies, or marketing mix modelling

• Familiarity with AI tools, automation, or additional media platforms such as DSPs, digital audio, or VOD would be helpful

• Experience using Tableau or similar tools to build reports and visualise campaign performance is a nice addition, though not essential

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

• Think Big - We're building the future of rail

• Own It - We focus on every customer, partner and journey

• Travel Together - We're one team

• Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!