Paid Media Executive

Topdeck Travel; Greater London; Hybrid; GBP 36,000 - 48,000; Full time

Job summary

Global Touring is seeking a Paid Media Executive to support the day-to-day delivery, setup and reporting of paid media across three brands. You’ll work hands-on inside Meta, TikTok, Google and YouTube, building campaigns, refreshing creative, and ensuring timely ad live-ops.

You’ll collaborate with the Paid Media Manager and brand teams, manage pacing and budgets, and develop reporting dashboards with data-driven insights.

Qualifications

• 2-3 years’ hands-on experience in paid media, performance marketing or digital acquisition.
• Strong practical experience building and running paid social campaigns, particularly Meta and TikTok.
• Working knowledge of Google Ads and paid search execution, with the appetite to develop it further.
• Confidence setting campaigns up correctly first time: structure, targeting, budgets, tracking and QA.
• Comfort working with performance data, and the ability to turn a spreadsheet of numbers into a clear, useful summary.
• Curious to use AI tools and automation to speed up reporting and repetitive tasks - this is a core part of the role, not a bonus.
• Strong attention to detail and good organisational habits.
• Clear, straightforward communication.
• A commercial mindset and an interest in the metrics that matter: booked revenue, CPA, ROAS and ROI.
• Curiosity about new platforms, formats and ways of working

Responsibilities

• Build and launch paid media campaigns across Meta, TikTok, Google, YouTube and emerging platforms.
• Handle campaign setup: structure, naming conventions, audiences, placements, budgets, bids and tracking.
• Upload, schedule and ensure every ad is live on time, as per the schedule.
• Manage day-to-day housekeeping: pacing checks, budget adjustments, ad approvals, disapprovals and flagging anything that has stopped delivering.
• Support keyword research, search term reviews and negative keyword management on paid search.
• Set up and monitor test-and-learn activity across audiences, formats, creative and messaging.
• Pull together weekly and monthly performance reporting, with clear commentary on what moved and why.
• Maintain dashboards and ensure tracking, naming and data feeds stay clean and reliable.
• Analyze creative performance to identify hooks, formats and messages that are working, and flag what needs refreshing.
• Work closely with the brand marketing teams
• Use AI and automation daily to streamline reporting, data cleaning and repetitive platform tasks
• Keep an eye on competitor, and wider industry activity, platform updates and new ad formats worth testing

Skills

Paid media

Data analysis

Platform familiarity

Campaign setup

AI for reporting

Tools

GA4

Looker Studio

Attribution tools

Job description

Reporting to: Paid Media Manager

Location: Chiswick,London (3 days per week in office / 2 days remote)

Contract: Full time / Permanent

Reports to: Paid Media Manager

About Global Touring

Global Touring is home to three travel brands: Topdeck Travel, Back-Roads Touring and Grasshopper Adventures.

Across our brands, we create travel experiences that help people see the world in different ways; from social group adventures for 18-32s, to small-group touring through lesser-known local places, to active travel experiences by bike and beyond.

While each brand has its own audience, personality and style of travel, we share one vision: to be the antidote to ordinary group tours.

Role Overview

We’re looking for a Paid Media Executive to support the day-to-day delivery of paid media across Global Touring’s three brands.

This is a hands-on role. You’ll be on the tools rather than writing the plan: building campaigns, getting assets live on the platforms, checking that things are pacing and tracking correctly, pulling the numbers together and spotting what the data is telling us.

You’ll spend most of your week inside Meta, TikTok, Google and YouTube: setting campaigns up, uploading and refreshing creative, building audiences, adjusting budgets, tidying up naming and tracking, and making sure nothing is quietly wasting spend. You’ll own the regular reporting rhythm, so the team always knows how performance is tracking against target.

What You’ll Be Doing

You’ll support the Paid Media Manager with the day-to-day build, delivery and reporting of paid media activity across our brands.

This will include:

• Building and launching paid media campaigns across Meta, TikTok, Google, YouTube and emerging platforms
• Handling campaign setup: structure, naming conventions, audiences, placements, budgets, bids and tracking
• Uploading, scheduling and making sure every ad is live on time, as per the schedule
• Managing the day-to-day housekeeping: pacing checks, budget adjustments, ad approvals, disapprovals and flagging anything that has stopped delivering
• Supporting keyword research, search term reviews and negative keyword management on paid search
• Setting up and monitoring test-and-learn activity across audiences, formats, creative and messaging
• Pulling together weekly and monthly performance reporting, with clear commentary on what moved and why
• Maintaining dashboards and making sure tracking, naming and data feeds stay clean and reliable
• Analysing creative performance to identify the hooks, formats and messages that are working, and flagging what needs refreshing
• Working closely with the brand marketing teams
• Using AI and automation daily to streamline reporting, data cleaning and repetitive platform tasks
• Keeping an eye on competitor, and wider industry activity, platform updates and new ad formats worth testing

What We're Looking For

We’re looking for someone who is genuinely comfortable in the platforms and enjoys attention to detail and analysing data to spot trends. For this role a paid social specliasm is a distinct advantage.

You’ll be working across three brands with different audiences and priorities, so you’ll need to be organised, accurate and able to juggle several things at once without dropping the detail. Some activity is always-on, some is campaign-led, and things do change quickly – within the travel industry we have to react and adapt to a changing global environment frequently.

You’ll be someone who notices when a number looks wrong, checks it, and says something. You don’t need to have all the answers yet, but you should be curious, willing to dig into the data and keen to build the commercial instinct that comes with it.

Experience and Skills

You’ll need:

• 2-3 years’ hands‑on experience in paid media, performance marketing or digital acquisition, in‑house or agency
• Strong practical experience building and running paid social campaigns, particularly Meta and TikTok
• Working knowledge of Google Ads and paid search execution, with the appetite to develop it further
• Confidence setting campaigns up correctly first time: structure, targeting, budgets, tracking and QA
• Comfort working with performance data, and the ability to turn a spreadsheet of numbers into a clear, useful summary
• Curious to use AI tools and automation to speed up reporting and repetitive tasks - this is a core part of the role, not a bonus
• Strong attention to detail and good organisational habits
• Clear, straightforward communication
• A commercial mindset and an interest in the metrics that matter: booked revenue, CPA, ROAS and ROI
• Curiosity about new platforms, formats and ways of working

It would also be helpful if you have:

• Experience working across multiple brands or markets
• Experience in travel, ecommerce, retail, lifestyle or direct‑to‑consumer businesses
• Familiarity with GA4, reporting dashboards (Looker Studio or similar) or attribution tools

Why Join Global Touring?

Global Touring gives you the opportunity to work across three distinct travel brands, each with its own audience, product and growth opportunity, more variety, and a lot more learning, than a single‑brand role.

You’ll be joining a small, hands‑on team where your work goes live quickly and you can see its impact. You’ll have a Paid Media Manager invested in developing you, and the freedom to bring better tools and better ways of working to the table.

You’ll be joining a team that values curiosity, accountability, transparency and collaboration. We care about doing good work, learning quickly and making decisions based on what is actually happening – not what we hoped would happen.

If you enjoy paid media, travel and the daily work of making campaigns better, this could be a great role for you.

Global Touring Values

Our values aren't just words on a page. They're the backbone; the steering wheel; the soundtrack to how we embrace each day.

Stay Curious

We are natural born explorers. Our people question old solutions, apply alternative thinking and embrace being challenged in the search for outcomes. We're excited by the journey on and off the road – expanding our knowledge, adapting feedback and questioning the status quo. Value ideas over hierarchy. Have the courage to take risks.

Don't let perfection prevent growth.

Choose transparency

We take the right way, not the easy way. We're straight up even through the toughest conversations; tackling challenges head‑on and with integrity. Honour commitments. Communicate with clarity. And build relationships based on mutual respect. Forget hidden agendas, we treat everyone fairly – despite a preference for instant coffee.

Don't pass the buck

If we do it, we do it well. We are empowered to make decisions based on data and experience – holding each other accountable along the way. Spare the excuses. Be fearless in the pursuit of results. And take responsibility – even when no one's looking. There will be bumps in the road; that's ok. We own our mistakes and learn from the challenges as well as the successes.

Together we go further

Across oceans and office desks, it's more than a love for travel that keeps us connected. There are no silos here; we are each other's toughest critics and loudest supporters especially around the ping pong table. People with diverse backgrounds, different identities and varied experiences make our company exceptional. We embrace alternate perspectives, recognise each other's strengths and champion collective genius.