Brand Manager - 9 Month FTC

Trainline; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private healthcare

Dental insurance

Work from abroad policy

Share purchase plan

EV scheme

Festive time off

Family-friendly benefits

Job summary

Trainline is seeking an Interim Brand Manager to own the market-facing brand strategy from insight to execution. You will lead with country teams, work closely with agencies, and ensure brand consistency across campaigns and channels.

You will collaborate with commercial, product and insight teams to translate brand ambition into measurable growth while respecting local culture and market nuances.

Qualifications

• Significant experience in brand or marketing roles spanning strategy and hands-on campaign execution.
• Proven track record owning brand marketing plans for a market or segment.
• Strong experience with creative agencies: briefing, reviewing, and pushing back on work.

Responsibilities

• Own the brand marketing plan for your market end to end, translating customer insight into a differentiated proposition.
• Lead relationships with creative agencies from briefing to final deliverables.
• Use brand tracking and market data to shape positioning and measure impact on commercial outcomes.
• Partner with Country Managers and stakeholders to bring brand-led opportunities to the table.
• Maintain consistency of tone and identity across markets while adapting to local culture.

Skills

Brand marketing strategy

Campaign execution

Agency management

Cross-functional collaboration

Market insight and research

Stakeholder management

Multilingual/market fluency

Job description

About us

At Trainline, our purpose is to empower greener travel choices, connecting people and places. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline

We’re Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels.

Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet.

We’re a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel.

Introducing the Marketing Team

Trainline’s Marketing team is where brand strategy meets real commercial impact. We shape how millions of customers across Europe see, feel, and connect with Trainline - from the insight that informs our positioning to the creative that shows up in every campaign, channel, and customer touchpoint. We believe that a distinctive, well-managed brand is one of the most powerful commercial levers we have, and this team is responsible for making that case, and making it count.

As Interim Brand Manager, you will be the guardian and builder of the Trainline brand in your market - sitting at the intersection of strategy and execution. Reporting to the Head of Brand and Campaigns, you will work closely with Country Managers, agency partners, and cross-functional teams across commercial, product, and insight to ensure the brand shows up consistently and compellingly, wherever customers encounter us. This is a role for someone who can hold the thread from customer insight through to positioning, creative, and campaign delivery, without losing sight of the commercial outcomes that matter.

In this role as the Interim Brand Manager, you will

• Own the brand marketing plan for your market end to end, translating customer insight into a sharp, differentiated proposition that is consistently expressed across every campaign and channel
• Lead the relationship with creative agencies, including briefing, reviewing, and constructively challenging work to ensure it meets a high standard of brand, proposition, and audience relevance
• Use brand tracking, customer research, and market data to shape positioning decisions and measure the impact of brand investment on commercial outcomes
• Partner with Country Managers and commercial stakeholders as a peer, bringing brand-led opportunities and ideas to the table rather than waiting to be briefed
• Protect consistency of tone, identity, and customer experience across markets while adapting intelligently to local culture, seasonal patterns, and competitive context
• Run a tight campaign operation, managing timelines, dependencies, and quality across all brand activity so nothing falls through the cracks
• Stay close to customer perception and competitor positioning in your market, using that knowledge to sharpen messaging and identify opportunities for the brand to earn greater relevance
• Champion the value of a strong brand internally, connecting creative investment to commercial performance in a way that resonates with stakeholders who think commercially

We’d love to hear from you if you have

• Significant experience in a brand or marketing role that has spanned both strategic responsibility and hands-on campaign execution, ideally within a consumer brand, travel, platform, or e-commerce business
• A proven track record of owning brand marketing plans for a specific market or segment, including positioning, messaging, and brand health measurement
• Strong experience working with creative agencies - briefing confidently, reviewing critically, and pushing back on work to a high standard when needed
• The ability to connect brand investment to commercial outcomes, with a solid understanding of business models and the levers that drive growth
• Demonstrable experience working cross-functionally with commercial, product, and senior stakeholders, operating as a genuine peer rather than a support function
• Proficiency in the language of your market, with a strong understanding of local culture and competitive landscape - ideally including fluency in the relevant language
• Experience using brand tracking, customer research, and market data to inform strategic decisions and demonstrate impact
• Creatively literate and opinionated about what good looks like, with the communication skills to articulate clearly why something is or is not working in terms of brand, proposition, and audience

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

• Think Big - We're building the future of rail
• Own It - We focus on every customer, partner and journey
• Travel Together - We're one team
• Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!