Brand Proposition Lead

The Trainline; Whitehall; Hybrid; GBP 65,000 - 72,000; Full time

Benefits offered by this job

Private healthcare & dental insurance

Work from abroad policy

2-for-1 share purchase plans

EV Scheme to reduce carbon emissions

Extra festive time off

Excellent family-friendly benefits

Job summary

Trainline is seeking a Brand Proposition Lead to shape consumer propositions across markets, with focus on new business and market entry. You’ll collaborate with UX, Data Science, Brand Insights, Product, UX, Engineering to articulate and launch propositions aligned with our brand story.

In this cross‑functional role you’ll set success metrics, monitor performance, manage stakeholders, and ensure propositions meet business goals while resonating with customers.

Qualifications

• Experience leading projects end to end and involving the right stakeholders
• Analytical mindset; able to develop hypotheses, brief research and use data to guide decisions
• Comfort communicating with senior stakeholders, including Execs
• Familiarity with brand and business performance KPIs; exposure to AI tools and international markets is helpful

Responsibilities

• Take an insight- and data-led approach to proposition development across markets
• Lead briefing of new research and insights with cross-functional teams
• Define and test propositions; shape how they are defined, communicated and launched
• Set success metrics and report results to senior stakeholders

Skills

Lead end-to-end projects

Analytical mindset

Stakeholder management

Brand & performance KPIs

Cross-functional collaboration

Job description

About us

At Trainline, our purpose is to empower greener travel choices, connecting people and places. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline We're Europe's leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels. Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet. We're a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel.

Brand Proposition Lead

Introducing the Trainline Brand Proposition Team Reporting into the Head of Brand Proposition, the Brand Proposition Lead will be responsible for the exploration and development of Trainline's consumer proposition across all markets, ensuring it is delivered successfully and in line with insight and research. This role will have a particular focus on our New Business area, where Trainline is exploring new product verticals and entering new markets, giving you true end to end ownership of shaping a proposition from early insight all the way through to launch. You'll work closely with teams across the business, including UX Research, Data Science and Brand Insights early on, and Product, UX, Engineering, Country Managers and Creative Studio as propositions move towards execution. This is a highly cross-functional role, and part of what makes it exciting is connecting the dots between different projects so they build into one coherent brand story.

Key Responsibilities

Take an insight and data led approach to proposition development, synthesising input from UX Research, Data Science and Brand Insight to build a clear picture of our customer segments. Lead the briefing of new research and insight, working closely with the Head of Brand Insights, and keep a close eye on the external market and competitor landscape to spot opportunities. Apply behavioural science thinking to shape and test hypotheses that sharpen our propositions. Be the voice of the brand and the customer within the New Business area, where Trainline aims to enter new product verticals and disrupt new markets, informing how we best define, communicate and launch new propositions in line with our wider consumer offering and comms platforms. Partner with Country Managers and local specialist teams to understand market and customer challenges and shape competitive, compelling solutions. Work closely with Product, UX and Engineering to develop and test propositions, helping prioritise the roadmap against business goals and customer needs. Collaborate with Senior Brand Managers, Creative Studio and Growth teams to set guidelines for how propositions are executed in market, communicating clearly to build buy-in across the organisation. Define success metrics for each proposition, track its product and marketing impact, and report results back to senior stakeholders.

Desired Experience

Experience working in a tech and/or consumer-oriented industry, comfortable with a fast-paced business. A track record of leading projects end to end and getting the right stakeholders involved to keep things moving. A curious, analytical mindset, with confidence developing hypotheses, briefing research and using data and insight to guide decisions. Comfort managing and communicating with senior stakeholders, including Execs. Naturally organised, with experience managing multiple propositions from development through to delivery. Strong familiarity with both brand and business performance KPIs. Experience working within or alongside product marketing teams. It's helpful if you have exposure to AI tools and/or have experience across international European markets, though none of these are dealbreakers.

Benefits

• private healthcare & dental insurance
• a generous work from abroad policy
• 2-for-1 share purchase plans
• an EV Scheme to further reduce carbon emissions
• extra festive time off
• excellent family-friendly benefits

Work Arrangements

We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Company Culture & Values

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: Think Big - We're building the future of rail Own It - We focus on every customer, partner and journey Travel Together - We're one team Do Good - We make a positive impact. We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Compensation Range: 65K - 72K Location: London Employment Type: Full time Location Type: Hybrid Department: Commercial Compensation: 65K - 72K

• Offers BonusThe top end of the starting salary range may not always be the top end of our banding. If you're unsure, you can check with one of our recruiters.Explore all our fantastic benefits here!