Brand Mktg Representative - FTC

PepsiCo; Reading; On-site; GBP 40,000 - 55,000; Full time

Job summary

A multinational food and beverage company in Reading is seeking a Brand Manager for Snack a Jacks. You will manage branding initiatives, engage stakeholders, and drive innovative marketing strategies to enhance brand visibility and consumer engagement. The ideal candidate will possess strong brand-building skills, experience in budget management, and a proactive approach to project management. This role offers a dynamic work environment with the opportunity to lead significant initiatives.

Qualifications

• Experience in budget management.
• Ability to develop and deliver marketing plans.
• Proactive, self-starter managing multiple projects.

Responsibilities

• Deliver Snack a Jacks brand plans and innovations.
• Support SBM in building 12 month+ plans.
• Drive focus with stakeholders for brand activations.
• Lead brand reporting and budget management.
• Champion the brand through internal launches.

Skills

Strong consumer understanding and brand building skills

Commercially savvy

Experience engaging and leading cross functional teams

Leading external agencies

Strong track record from concept to delivery

Excellent communication skills

Job description

Overview

As the Snack a Jacks Brand Manager, you will leverage your skills to help deliver the ‘in-year’ and next year plan.

In this role you will be responsible for supporting the Senior Brand Manager to deliver the 2025 & 2026 calendar activations and innovations, executing the brand plans and being the SAJ expert within the Portfolio team. All the while you will need to keep the consumer at the heart of all you do whilst ensuring we are building the strongest commercial opportunities for the brand to grow and expand its’ footprint. You’ll champion the brand within the business, ensuring we are exciting associates with our full-year plans by leading the internal launch calendar. You will need to be entrepreneurial and good at working with multiple stakeholders to ensure we are successful.

Responsibilities

For the role of Brand Manager, your key responsibilities will be:

• Working with SBM to deliver Snack a Jacks brand plans with key responsibilities with design, line extensions, innovation, website and Internal launches.• Supporting SBM to build the 12 month+ plans, with key project responsibilities.• Be a SAJ expert to drive focus with internal stakeholders and external partners consult/lead as necessary across brand shopper activations from brief to deployment.• Lead brand reporting and budget management.• Lead internal launches and website development .• Be the no.1 champion for Snack a Jacks and the 12month brand plans by owning internal launches throughout the year to engage stakeholders and associates across the business.

Qualifications

• Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns.
• Commercially savvy – aware of the key interdependencies across a matrix organisation that will deliver commercial success.
• Experience of engaging and leading cross functional teams: internal and external partners.
• Leading external agencies to develop and deliver winning marketing plans & content.
• Strong track record of taking business projects from concept to delivery.
• Engaging and exciting sales behind our plans.
• Budget Management experience.

Key Behaviours:

• Collaborative - high capacity leadership to influence others, encourage teamwork, and build strong relationships.
• Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships, with an aptitude to galvanize teams and get buy in from a matrix organisation.
• Proactive approach –a real self-starter with proven ability in managing multiple complex and hands-on projects.
• Project management – ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes last minute.
• Demonstrates a sense of passion, enjoyment and pride about their work.
• Develops creative solutions and different ways of working that add value.
• Exhibits a “can do” attitude and a willingness to take on significant challenges.
• Understands and uses informal networks to get things done.