Brand & Media Lead

Barnsley Football Club; Newport; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Newport County AFC is seeking a Media & Marketing Manager to lead the club’s media and marketing function, owning brand direction and content output across digital and matchday channels. You will run the media team, oversee partnerships, and drive revenue growth through media and sponsorship activity.

The role combines creative leadership with commercial delivery, including matchday operations and content planning, reporting to the CEO, and working closely with internal stakeholders.

Qualifications

• Proven experience leading a media, marketing or communications function, ideally within sport or a fast-paced brand environment.
• Strong track record managing digital and social media channels and website content to a high standard.
• Experience delivering partner or sponsor contractual assets and working alongside a commercial or sponsorship team.

Responsibilities

• Lead and manage the media team, setting the direction for brand messaging and tone of voice across channels.
• Oversee creation, publication and updating of website and social content; plan content campaigns to build reach and engagement.
• Lead all matchday media operations, including LED, big screen content and running orders.
• Coordinate with commercial partners to fulfil sponsorship assets across digital and matchday activity.
• Identify opportunities to grow revenue through media, digital and matchday inventory and support sales collateral.

Skills

Brand management

Content creation

Team leadership

Digital channels

Education

Marketing/Communications degree

Tools

CMS platforms

Streaming platforms

Job description

Newport County AFC is seeking a Media & Marketing Manager to lead the club’s media and marketing function, owning brand direction and content output across digital and matchday channels. You will run the media team, oversee partnerships, and drive revenue growth through media and sponsorship activity.

The role combines creative leadership with commercial delivery, including matchday operations and content planning, reporting to the CEO, and working closely with internal stakeholders.