Brand & Media Strategy Lead

Barnsley Football Club; York and North Yorkshire; Hybrid; GBP 40,000 - 54,000; Full time

Job summary

York City Football Club is seeking an ambitious Brand Development Manager to shape the next chapter of the YCFC brand. You will own brand development across the organisation, working with media, commercial, retail and hospitality to ensure consistency and impact.

The role requires a creative, commercially minded candidate who can balance modern branding with York City's identity, storytelling, and community engagement.

Qualifications

• Experience in brand development, marketing, creative strategy or related discipline.
• Strong understanding of contemporary brands, culture and digital media.
• Excellent creative judgement and attention to detail.
• The ability to take an idea from concept through to execution.
• Experience working with designers, photographers, agencies or content teams.

Responsibilities

• Develop and implement a clear long-term brand strategy for York City Football Club.
• Define and protect the Club’s visual identity, tone of voice and overall brand positioning.
• Ensure the YCFC brand is consistently represented across supporter and commercial touchpoints.
• Identify opportunities to modernise and strengthen the brand while honouring history.

Skills

Brand development

Marketing strategy

Creative direction

Digital & social media

Cross-functional collaboration

Adobe Creative Suite

Tools

Adobe Creative Suite

Mac OS

Job description

York City Football Club is seeking an ambitious Brand Development Manager to shape the next chapter of the YCFC brand. You will own brand development across the organisation, working with media, commercial, retail and hospitality to ensure consistency and impact.

The role requires a creative, commercially minded candidate who can balance modern branding with York City's identity, storytelling, and community engagement.