Head of Marketing & Communications

Worcestershire County Cricket Club; Worcester; On-site; GBP 80,000 - 120,000; Full time

Job summary

Worcestershire County Cricket Club is seeking a Head of Marketing & Communications to lead the marketing, brand, communications and content strategy. You will grow audiences and drive measurable commercial results across ticketing, hospitality and retail, while strengthening the Worcestershire and Worcestershire Rapids brands.

Reporting to the Chief Revenue Officer, this is a strategic yet hands-on leadership role that combines creative thinking with data-led decision making to engage supporters

Responsibilities

• Lead the marketing & communications strategy across audiences, brand and content.
• Grow audiences and deliver measurable commercial results in ticketing, hospitality and retail.
• Oversee communications, digital channels, content strategy and brand management.

Job description

Job Title: Head of Marketing & Communications

Reporting to: Chief Revenue Officer

Location: Worcestershire County Cricket Club, New Road, Worcester, WR2 4QQ

Contract: Full time, permanent

Background

Worcestershire County Cricket Club is one of the 18 first-class county cricket clubs in England and Wales, with a proud history stretching back more than 155 years.

Our vision is to become Worcestershire’s premier destination for live sport, entertainment and hospitality, whilst providing great experiences for everyone who engages with the Club.

We are entering an exciting period of growth, with ambitious plans to grow our audiences, revenues and profile both on and off the field.

From filling New Road and growing our membership to reaching millions of people through digital content, developing our brands and attracting new audiences to cricket, marketing and communications will play a fundamental role in the next stage of the Club’s development.

We are passionate about our people and strive to create a welcoming, ambitious and supportive working environment that provides opportunities for our people to achieve their personal and professional goals.

Our values of Trust, Inclusiveness, Kindness, Resilience and Togetherness resonate across everything we do and define our culture and behaviours.

Purpose of the Role

The Head of Marketing & Communications will lead the marketing, brand, communications and content strategy for Worcestershire County Cricket Club, with responsibility for growing audiences, strengthening the Worcestershire and Worcestershire Rapids brands and delivering measurable commercial results.

Reporting to the Chief Revenue Officer and working across the Club, the role will lead the Marketing & Communications team and take ownership of how we attract, engage, convert and retain supporters, members, customers and audiences.

This is both a strategic and hands-on leadership role. The successful candidate will combine creative thinking with strong commercial judgement and data-led decision making, ensuring our marketing activity directly contributes to ticket sales, membership, hospitality, retail, venue enquiries, partner value and long-term audience growth.

The role will also oversee the Club’s communications, digital channels, content strategy and brand, ensuring Worcestershire CCC continues to build its profile locally, nationally and internationally.