Brand Media Campaign Manager

Compare The Market; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Compare the Market is hiring a Brand Media Campaign Manager for a fixed-term contract, with hybrid working options in London or Peterborough. You will shape our digital brand media strategy across YouTube, social, and online video, aligning with performance goals and the broader marketing funnel.

You’ll lead planning, buying and optimisation of campaigns, manage sizeable media budgets, and collaborate with agencies and platform partners to drive growth.

Qualifications

• Experience in digital media planning, buying and campaign management across Social, YouTube and online video.
• Hands-on social media campaign management with platform targeting and measurement.
• Ability to connect brand and performance marketing with full-funnel strategies.

Responsibilities

• Own the development and delivery of the digital brand media strategy across YouTube, Social Media, Online Video and other digital channels in pursuit of brand objectives.
• Develop audience and channel strategies that connect brand and performance marketing activity, ensuring a joined-up approach throughout the customer journey.
• Lead the planning, buying and optimisation of digital media campaigns, working closely with agency partners and platform specialists to maximise effectiveness.
• Manage large digital media budgets, ensuring investment is optimised, accurately tracked and reported against agreed plans.
• Identify and implement new media opportunities, platform innovations and testing frameworks to drive continuous improvement and growth.
• Monitor and evaluate campaign performance, creating actionable recommendations to improve future activity and marketing effectiveness.
• Lead reporting and performance analysis across all digital brand activity, synthesising complex data into clear and actionable business insights.
• Build strong relationships with internal stakeholders, Performance Marketing teams, agencies and media partners to ensure aligned delivery of business and marketing objectives.
• Manage and develop team members, providing clear direction, coaching and support to drive high performance.
• Ensure governance, measurement frameworks and reporting processes are in place to demonstrate the impact of digital brand media investment.

Skills

Digital media planning

Campaign management

Social media

YouTube

Online video

Brand & performance

Budget management

People management

Analytics

Stakeholder management

Job description

Brand Media Campaign Manager FTC

Function: Customer

Location: Hybrid, Peterborough or London

Curious about what’s next?

So are we. Join Compare the Market and help to make financial decision making a breeze for millions.

At Compare the Market, we’re a purpose-driven business powered by tech and AI. We’re building high-performing, results-driven teams with the skills, mindset, and ambition to deliver outcomes at pace. Every role here plays a part in driving our mission forward, and we create an environment where you can bring your authentic self, grow a truly characterful career, and see the direct impact of your work on the lives of our customers.

We’ve carved a meerkat-shaped niche and we’re looking for ambitious, curious thinkers who thrive in a fast-moving, high-impact environment. If you love accountability, embrace challenge, and want to make a real difference, you’ll fit right in.

We’d love you to be part of our journey.

As Brand Media Campaign Manager, you will be accountable for developing and delivering our digital brand media strategy across key channels including YouTube, Social Media, Online Video, Display and emerging digital platforms. You will ensure our brand media activity drives long-term brand growth while working closely with Performance Marketing teams to create a connected audience, channel and measurement strategy across the full marketing funnel.

You will lead the planning, delivery and optimisation of digital brand campaigns, ensuring media investment is delivering against brand objectives whilst remaining agile and responsive to performance insights. You will be responsible for managing significant media budgets, identifying new opportunities for growth, and ensuring all digital activity is measured, evaluated and continuously improved.

Alongside campaign delivery, you will play a key role in developing our understanding of digital audiences, platform effectiveness and channel best practice, helping to ensure our digital brand strategy remains innovative, effective and future-focused.

Some of the great things you’ll be doing:

• Own the development and delivery of the digital brand media strategy across YouTube, Social Media, Online Video and other digital channels in pursuit of brand objectives.
• Develop audience and channel strategies that connect brand and performance marketing activity, ensuring a joined-up approach throughout the customer journey.
• Lead the planning, buying and optimisation of digital media campaigns, working closely with agency partners and platform specialists to maximise effectiveness.
• Manage large digital media budgets, ensuring investment is optimised, accurately tracked and reported against agreed plans.
• Identify and implement new media opportunities, platform innovations and testing frameworks to drive continuous improvement and growth.
• Monitor and evaluate campaign performance, creating actionable recommendations to improve future activity and marketing effectiveness.
• Lead reporting and performance analysis across all digital brand activity, synthesising complex data into clear and actionable business insights.
• Build strong relationships with internal stakeholders, Performance Marketing teams, agencies and media partners to ensure aligned delivery of business and marketing objectives.
• Manage and develop team members, providing clear direction, coaching and support to drive high performance.
• Ensure governance, measurement frameworks and reporting processes are in place to demonstrate the impact of digital brand media investment.

What we’d like to see from you:

• Experience in digital media planning, buying and campaign management, with expertise across Social Media, YouTube, Online Video and broader digital channels.
• Hands-on experience managing social media campaigns, with a deep understanding of platform capabilities, audience targeting, measurement and optimisation.
• Strong understanding of how brand and performance marketing work together and experience developing connected full-funnel media strategies.
• Experience managing substantial media budgets and delivering efficient, effective investment decisions.
• Proven people management experience, with the ability to lead, coach and develop high-performing teams.
• Strong analytical skills with the ability to interpret data, identify trends and translate insights into actions.
• Experience working with media agencies, platform partners and cross-functional stakeholders to deliver successful campaigns.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organisation.
• A strategic mindset combined with strong executional capability and attention to detail.
• Passion for digital media, platform innovation and delivering marketing effectiveness through data-driven decision making.

Why Compare the Market?

We’re a business built for pace and performance. Here, you’ll be encouraged to think differently, act boldly, and deliver brilliantly in a culture that values results and rewards progress.

We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.

If you’re ready to stretch yourself, raise the bar, and grow with a team that’s serious about performance, innovation, and purpose, we’d love to hear from you.