Campaign & Paid Media Manager

Pink Squid; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Agency bonus

Hybrid working

Pension

26 days holiday

Annual trip

Snacks in office

Job summary

Pink Squid in London is seeking a confident Campaign & Paid Media Manager to lead paid media campaigns across healthcare, education, FMCG, finance and tech.

You will plan, launch, optimise and report on campaigns, collaborating with strategy, creative and data teams to deliver measurable results in a fast-paced agency.

This hybrid role requires hands-on experience with Google Ads, Meta, LinkedIn and TikTok, plus strong client communication and budget management.

Qualifications

• Hands-on experience planning, launching and optimising paid digital campaigns.

Responsibilities

• Build strong relationships with clients and communicate clearly and confidently.

Skills

Paid media campaigns

Client communication

Budget management

Data interpretation

Cross-team collaboration

Performance analysis

Agency experience

GA4

Looker Studio

Tools

Google Ads

Meta

LinkedIn

TikTok

GA4

Looker Studio

Google Tag Manager

Job description

We’re looking for a confident, curious and proactive Campaign & Paid Media Manager to deliver paid-media campaigns for some of the world’s best-known brands across healthcare, education, FMCG, finance and tech.

This is a mid-weight role for someone who already has practical experience planning, launching and optimising paid digital campaigns. You’ll work closely with clients and our strategy, creative, data and project teams to turn briefs into effective media activity, understand performance and make recommendations that improve results.

We value personality, communication and good judgement just as highly as technical ability. You do not need to be an expert in every platform, but you should be comfortable using paid-advertising platforms and keen to build on your existing experience in a fast-paced agency environment.

We are looking for someone who enjoys working collaboratively, takes ownership of their work and is confident building relationships with clients and partners.

What you’ll be doing

Key responsibilities:

• Build strong relationships with clients and communicate clearly and confidently.
• Turn client briefs into effective paid-media plans with the wider team.
• Set up, launch, manage and optimise campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok and other relevant channels.
• Monitor campaign performance, manage budgets and identify opportunities to improve results.
• Create client reports and dashboards, turning campaign data into clear insights and recommendations.
• Review creative performance and share learnings for future campaigns.
• Work with job boards, media partners and suppliers to deliver campaigns effectively.
• Manage multiple projects, deadlines and client expectations at pace.

As a growing agency, we encourage everyone to get stuck into wider business initiatives or help out where needed.

What you need to bring

• Previous hands-on experience managing paid digital advertising campaigns, ideally across Google Ads, Meta, LinkedIn and/or TikTok.
• Experience optimising campaign performance, monitoring budgets and reporting on results.
• Confidence communicating directly with clients and explaining performance in a clear, approachable way.
• Strong organisation and the ability to manage your own priorities and workload across multiple projects.
• Comfort working with numbers and interpreting campaign data.
• A collaborative, positive and proactive approach when working with different teams.
• Curiosity, enthusiasm and a genuine desire to keep learning.
• Agency experience, or experience working across multiple clients, campaigns or sectors, is desirable.
• Experience with GA4, Looker Studio, Google Tag Manager or other reporting and measurement tools would also be beneficial.
• Applicants must already have the right to work in the UK. We are unable to offer visa sponsorship for this role.

Job Type: Full time

Bonus: Agency performance-based bonus, available following successful completion of the 6-month probation period

Hybrid working: Minimum of 3 days per week in our London Studio near London Bridge

Working hours: Monday to Friday, 9am to 6pm, with an early Friday finish at 3:58pm

Holiday: 26 days per year plus public holidays, increasing after each full year of service up to a maximum of 30 days. We also offer bank holiday exchange for days of religious or cultural significance, plus the option to buy or sell up to 5 days per year.

Pension: Aviva pension, 5% employee contribution and 3% employer contribution

Annual Christmas trip / Socials: Every year the whole agency goes away for a two night trip, alongside regular agency socials throughout the year.

Tank supplies: Drinks, snacks and treats for those days when you are in the office