Brand Marketing Manager

JD Sports Fashion Plc; Luton; On-site; GBP 50,000 - 75,000; Full time

Job summary

JD Sports Fashion Plc is seeking a dynamic Brand Marketing Manager in Luton to lead the strategic direction of its global brand. The ideal candidate will possess over 5 years of relevant experience in brand marketing, with a proven track record in managing successful campaigns and driving brand growth. This role offers the opportunity to work collaboratively across teams, ensuring the brand's vision is brought to life in all marketing initiatives. JD Sports also offers a competitive salary and great staff benefits, making it an exciting opportunity for anyone passionate about fashion and youth culture.

Benefits

Staff discount on JD Group products

Personal development opportunities

Qualifications

• 5+ years experience in brand marketing, ideally in fashion or retail.
• Proven end-to-end campaign management experience.
• Strong understanding of brand building at a global scale.

Responsibilities

• Own day-to-day management of JD’s global brand platform.
• Oversee delivery of high-impact marketing campaigns.
• Manage and develop the Brand Marketing Executive.

Skills

Brand marketing

Project management

Creative thinking

Interpersonal skills

Job description

JD Sports- Head Office, Warwick House, Bury, Bury, United Kingdom Req #1273

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Role Overview:

We’re looking for an experienced and strategic Brand Marketing Manager to join the JD Brand team. You’ll play a pivotal role in leading the planning, execution, and ongoing evolution of JD’s global brand platform. Reporting into the Head of Brand and line managing the Brand Marketing Executive, you’ll be the heartbeat of cross-functional collaboration — translating brand strategy into clear, actionable plans across the business, from internal initiatives to campaign activations, and ensuring alignment across key touchpoints.

This role is made for someone who thrives on building clarity from complexity, loves big brand thinking, and can bring energy and precision to the detail of delivery.

Key Responsibilities:

• Strategic Planning & Brand Platform Ownership:
• Own the day-to-day management and shape long-term planning of JD’s brand platform across global markets.
• Translate brand strategy into annual marketing plans in collaboration with channel leads (e.g. media, creative, PR, digital, partnerships, talent, social).
• Monitor brand health and contribute to the evolution of our platform using insights, market trends, and internal feedback loops.
• Campaign Planning & Execution:
  • Oversee the delivery of high-impact, culturally relevant campaigns that align with our brand positioning.
  • Work closely with internal leads ie Studio, People and Social teams, to ensure integrated campaign roll-out and asset delivery.
  • Develop and manage campaign toolkits to ensure global and regional consistency.
• Cross-Functional & Global Collaboration:
  • Act as a central point of contact for brand planning across JD internal teams and functions (including People, Property, Data Science, Buying, and Commercial), shaping key activation moments
  • Helping join the dots across the marketing functions, removing barriers and ensuring consistency and strategic consideration shared and applied across the marketing functions
  • Build strong relationships with international marketing teams to ensure local execution aligns with global strategy.
  • Facilitate brand syncs and key milestone meetings, driving alignment and decision-making.
• Line Management & Team Development:
  • Manage and support the Brand Marketing Executive, overseeing their day-to-day work and career development.
  • Encourage growth, proactivity, and ownership across the team.
• Project & Budget Management:
  • Lead project timelines and manage critical paths, ensuring smooth delivery from concept to launch.
  • Manage campaign budgets, tracking spend and ROI with commercial and media partners.
• Stakeholder Engagement & Communication:
  • Partner with key internal and external stakeholders, building trust and driving clarity across all brand-related workstreams.
  • Create and present clear, compelling updates and strategy docs to leadership and wider business functions.

Skills and Experience:

• 5+ years experience in brand marketing, ideally within fashion, retail, or youth culture-driven sectors.
• Proven experience managing campaigns and projects end-to-end, from strategic development to execution.
• Strong understanding of brand building and marketing planning at a global or regional scale.
• Confident project manager with the ability to juggle multiple priorities and stakeholders.
• Creative thinker with strong commercial and strategic acumen.
• Excellent interpersonal and communication skills, with experience influencing at all levels.

Personal Attributes:

• Motivated, proactive, and resilient under pressure.
• Collaborative with a can-do attitude and a love for problem-solving.
• Culturally connected - a passion for youth culture, music, sport, fashion and staying one step ahead of the curve

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.

• JD Sports- Head Office, Warwick House, Bury, Bury, United Kingdom