Global Brand & Growth Marketing Director

Trinny London Limited.; England; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid and flexible working

25 days holiday

Starter Stack and swag

Beauty Wallet £500 annual product ands

Company discount

Vitality health scheme, EAP and Medic

Annual training budget

Enhanced family-friendly packages

Pension scheme

Nursary scheme

Cycle to work scheme

Office socials and events

Rewards and Recognition Scheme

Job summary

Trinny London Limited is seeking a Director of Marketing to lead the product and brand marketing team, collaborating with Social, PR, Creative, Product Innovation, Retail and E-commerce to drive ROI and product performance. You will architect integrated activation plans and balance founder vision with commercial discipline.

You will oversee the global marketing calendar, drive customer acquisition, conversion and retention, and ensure consistent storytelling that elevates the brand across online

Qualifications

• Proven ability to architect and execute integrated activation plans that align with overarching business objectives.
• Strong financial acumen with a focus on leveraging data-driven insights to optimize commercial performance and ROI.
• Experience working directly with a brand founder or highly visible figurehead, comfortable balancing founder vision with commercial and brand discipline.
• Experience in an omnichannel business spanning DTC and physical retail/wholesale.
• Experience in a team responsible for both the creative origination and the regional execution.
• An impactful communicator who presents with confidence and can influence stakeholders at all levels including exec and founder.
• Thrives in fast-paced, agile environments with a focus on meticulous detail and high-stakes prioritisation.
• Beauty experience preferred.

Responsibilities

• Drive Brand awareness, consideration and, ultimately, brand preference.
• Own overall Product and Brand activation, ensuring that the proposition and vision is meaningfully and consistently brought to life across all touchpoints from online to in store.
• Ownership of global marketing calendar, ensuring continuous storytelling that drives engagement, relevance, and brand salience.
• Lead marketing campaigns (brand and product) and the always-on strategy, ensuring compelling consumer propositions, creative campaign strategies and multi channel marketing activations to deliver customer acquisition, and ultimately conversion, and retention.
• Establish campaign KPIs, oversee performance reporting, and maintain full accountability for delivering campaign ROI and product sales performance.
• Partner with the Product Development team (alongside Head of Product Marketing) to shape and articulate innovative product propositions that resonate with our target audience.
• Drive the product marketing roadmap, overseeing the strategy for all new product launches and reactivations.
• Lead the expression of the brand and product marketing in-store both always-on and campaign, partnering with the VM team.
• Lead, inspire, and develop a high-performing marketing team, creating a culture of excellence and empowerment.

Job description

Trinny London Limited is seeking a Director of Marketing to lead the product and brand marketing team, collaborating with Social, PR, Creative, Product Innovation, Retail and E-commerce to drive ROI and product performance. You will architect integrated activation plans and balance founder vision with commercial discipline.

You will oversee the global marketing calendar, drive customer acquisition, conversion and retention, and ensure consistent storytelling that elevates the brand across online