Brand Manager, Live Events & Sports, Marketing & PR, Marketing & PR

Prime Video & Amazon MGM Studios; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Join a leading entertainment company as a Brand Manager for Live Events & Sports. You will lead marketing campaigns, collaborate with cross-functional teams, and manage partnerships to enhance Prime Video's offerings in the EU. This role requires a blend of creativity and analytical skills to drive impactful marketing strategies across various channels.

Qualifications

• Experience in marketing or marketing research.
• Budget management experience.
• Ability to use data and metrics to measure impact.

Responsibilities

• End-to-End campaign strategy and planning for EU Live Event & Sports properties.
• Development and delivery of marketing assets across ATL and BTL channels.
• Post-campaign analysis and reporting.

Skills

Data Analysis

Stakeholder Management

Campaign Execution

Job description

Brand Manager, Live Events & Sports, Marketing & PR

Join us to apply for the Brand Manager, Live Events & Sports, Marketing & PR role at Prime Video & Amazon MGM Studios.

Description

Come build the future of entertainment across live events and sports with us. Are you interested in helping to shape the future of movies and television? Do you want to define the next generation of how and what Amazon customers watch?

Prime Video is a premium streaming service offering a vast collection of TV shows, movies, and live sports, all accessible in one place. We value curiosity, innovation, and a willingness to take well-calculated risks. We are owners committed to long-term success, always looking to reinvent ourselves and improve.

We’re seeking an entertainment fanatic with significant experience in developing top-tier marketing for major brands, whether agency or client side. This role involves planning, producing, and executing large marketing campaigns with cross-functional teams. You will negotiate with key business partners and global teams to align marketing plans and manage all aspects of project execution for our EU Live Event & Sports properties, including Operación Triunfo, Premier League, UEFA Champions League, Roland-Garros, Wimbledon, and NBA.

Key job responsibilities

• End-to-End campaign strategy and planning for EU Live Event & Sports properties.
• Development and delivery of marketing assets across ATL and BTL channels.
• Stakeholder management, including collaboration with internal teams (Operations, Insights, PR, Legal) to identify and prioritize needs.
• Work with external agencies (Production, Creative, Media) to develop impactful marketing assets for Live Event & Sports launches.
• Serve as the point of contact for marketing partnerships and integrations beyond Prime Video’s core business.
• Manage blocking issues, escalate when necessary, anticipate trade-offs, and ensure timely delivery.
• Post-campaign analysis and reporting.

Basic qualifications

• Experience building, executing, and scaling cross-functional marketing programs.
• Ability to use data and metrics to measure impact and identify improvements.
• Experience in marketing or marketing research.
• Budget management experience.
• Experience developing and executing campaigns across multiple time zones and languages.

Preferred qualifications

• Experience using customer research, data, and metrics to support assumptions, generate forecasts, and evaluate marketing efficacy.
• Experience with marketing strategies in online and mobile channels.

Amazon is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment. For workplace accommodations during the application process, visit https://amazon.jobs/content/en/how-we-hire/accommodations.