Brand Manager - Home Care

Colgate Palmolive; East Clandon; Presencial; GBP 120.000 - 160.000; Jornada completa

Descripción de la vacante

Colgate-Palmolive in the United Kingdom is seeking a senior strategic brand lead to own long-term growth and P&L health across the Northern Europe Hub (UK, DK, SE, NO, FI, IE). You will design a 3-year brand growth plan, define must-win battles from consumer insights, and guard the brand architecture while maximizing local relevance across markets.

Collaborating with Consumer Affairs, Insights, and IEEs, you will steer media briefs, pricing strategy, and A&P budgeting to drive top-line growth

Responsabilidades

• Strategic Growth & Planning: Own the 3-year brand growth roadmap for the Northern Europe Hub (UK, DK, SE, NO, FI, IE).
• Brand Building & Innovation Definition: Align brand messaging and oversee mid-long term innovation with cross-functional teams.
• P&L Ownership & Commercial Performance: Drive top-line growth through pricing, margins, and A&P budgeting; monitor brand health and category dynamics.

Descripción del empleo

To own the long-term vision, P&L health, and strategic growth of the brand. This role defines where to play, and how to win by designing multi-year brand growth plans and ensuring brand superiority across the Northern Europe Hub (UK, DK, SE, NO, FI, IE).

Strategic Growth & Planning:

• Own the Home Care brand growth plan (BGP): Design, deliver and keep up to date, the 3-year strategic roadmap for the Hub, identifying category white-space opportunities and setting the long-term vision.
• Define must-win battles: Translate consumer trends and cross-market insights into commercial opportunities that define the brand's focus and resource allocation.
• Portfolio management: Act as the guardian of the brand architecture, ensuring the Hub's portfolio mirrors Global/Division consistency, with a highly productive assortment, while maximizing local relevance.
• Knowledge of all elements of portfolio: Work closely with Consumer Affairs and Insights to identify any areas of opportunity, or challenges unique to the portfolio of products you are working with.

Brand Building & Innovation Definition

• Brand Messaging & Campaign Hierarchy: Ensure the strategic direction of brand communication is aligned to global expectations, ensuring effective implementation across the Attention, Consideration, Purchase, Loyalty (ACPL) framework.
• Innovation Pipeline Support: Responsible for alignment with Division on the mid to long term innovation for NE Hub; working closely with the Innovation Excellence & Execution (IEE) team to ensure successful launches for all elements of Innovation.
• Owner of Media briefing: Responsible for media briefing documents. Ensuring all elements of brand building, ideation, strategy, promotion calendars & channel recommendations are covered within briefing documents, and shared with relevant internal stakeholders and external agencies.

P&L Ownership & Commercial Performance

• Financial ownership: Own the brand's P&L, driving top-line growth, through strategic pricing, margin management, and investment prioritization.
• Brand Health: Own and improve all elements of brand health, from market share and penetration, to distribution and frequency. Maintaining a clear oversight of category dynamics and competitor activity.
• Budget Strategy: Define the strategic allocation of the Advertising & Promotion (A&P) budget to align with growth priorities and ensure resources are directed toward high-ROI activities.

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

• Strategic Thinking: Ability to grasp broad commercial approaches and deeply understand global Brand Equity and Category strategies.
• Financial Acumen: Deep understanding of P&L dynamics, pricing strategies, and margin improvement initiatives.
• Cross-Functional Leadership: Act as the strategic lead, guiding teams like Innovation Execution Excellence (IEE), Omni Shopper, and Media to execute the vision.
• Execution Feasibility Acumen: Proven ability to translate strategic vision into operationally viable plans, leveraging mastery of commercialization processes (SKU logic, launch critical path) to ensure zero-defect execution.

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.