Group Brand Manager - Oral Care

Colgate Palmolive; Old Woking; On-site; GBP 90,000 - 120,000; Full time

Job summary

Colgate-Palmolive is seeking a Group Brand Manager to own the long-term vision, P&L health, and strategic growth of the brand. You will design multi-year growth plans, determine where to play, and win by driving a three-year roadmap for the hub (UK, DK, SE, NO, FI, IE) while ensuring brand superiority.

In this role you will steer brand messaging, define innovation pipelines, and manage the A&P budget to maximize ROI.

Qualifications

• Strategic thinking across broad commercial approaches and brand equity strategies.
• Deep understanding of P&L dynamics, pricing, and margin initiatives.
• Cross-functional leadership guiding teams like IEE, Omni Shopper, and Media.
• Ability to translate strategic vision into operational plans with SKU logic and launch paths.

Responsibilities

• Own the 3-year strategic roadmap for the Brand Growth Plan (BGP).
• Define Must-Win Battles translating trends into opportunities and resource allocation.
• Guard brand portfolio to align with Global/Division structures while maximizing local relevance.
• Own the brand's P&L and drive top-line growth, pricing strategy and investment prioritization.

Skills

Strategic Thinking

Financial Acumen

Cross-Functional Leadership

Execution Feasibility

Job description

The primary mission of the Group Brand Manager is to own the long-term vision, P&L health, and strategic growth of the brand. This role defines "Where to Play" and "How to Win" by designing multi-year brand growth plans and ensuring brand superiority in the NEH countries (UK, DK, SE, NO, FI, IE).,

Strategic Growth & Planning (The "True North")

• Own the Brand Growth Plan (BGP): Design and deliver the 3-year strategic roadmap for the Hub, identifying category white-space opportunities and setting the long-term vision.
• Define "Must-Win" Battles: Translate consumer trends and cross-market insights into commercial opportunities that define the brand's focus and resource allocation.
• Portfolio Stewardship: Act as the guardian of the brand architecture, ensuring the Hub's portfolio mirrors Global/Division structures while maximizing local relevance.

Brand Building & Innovation Definition

• Brand Messaging & Campaign Hierarchy: Set the strategic direction for brand communication, ensuring alignment with the "Attention, Consideration, Purchase, Loyalty" (ACPL) framework.
• Innovation Pipeline Definition: Responsible for defining the "What" of innovation and is Accountable for the Post-Launch Return on Investment (ROI) analysis. (Execution is handed off to the IEE team.)

P&L Ownership & Commercial Performance

• Financial Guardianship: Own the brand's P&L, driving top-line growth, market share and penetration through strategic pricing, margin management, and investment prioritization.
• Budget Strategy: Define the strategic allocation of the Advertising & Promotion (A&P) budget to align with growth priorities and ensure resources are directed toward high-ROI activities.

Our journey begins with our people - developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

• Strategic Thinking: Ability to grasp broad commercial approaches and deeply understand global Brand Equity and Category strategies.
• Financial Acumen: Deep understanding of P&L dynamics, pricing strategies, and margin improvement initiatives.
• Cross-Functional Leadership: Act as the strategic lead, guiding teams like Innovation Execution Excellence (IEE), Omni Shopper, and Media to execute the vision.
• Execution Feasibility Acumen: Proven ability to translate strategic vision into operationally viable plans, leveraging mastery of commercialization processes (SKU logic, launch critical path) to ensure zero-defect execution.

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.