Brand Manager - Food

JR United Kingdom; Plymouth; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the UK seeks a Brand Manager to oversee a well-known brand. This role involves driving brand strategy, managing budgets, and expanding market opportunities. The ideal candidate will have a background in Brand Marketing, particularly within the FMCG sector.

Qualifications

• 2+ years experience in Brand Marketing, preferably in FMCG/food.
• Strong skills in data analysis from Nielsen/Kantar/IRI.
• Proven success in managing FMCG brands.

Responsibilities

• Responsible for brand strategy and growth management.
• Lead the marketing plans with allocated budgets.
• Manage brand performance analysis and media strategy.

Skills

Data analysis

Cross-functional collaboration

Project management

Organizational skills

Job description

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We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for looking after one of the business's beloved and most well-known brands with a focus on driving growth, managing brand strategy, and expanding licensing opportunities across new markets. You will work closely with the Marketing Manager to create and deliver marketing plans with an allocated budget to achieve agreed objectives of sales, profit and market share.

The role will include leading the brand strategy in the UK market, bringing NDP to the market, managing artwork development for we packaging of the brand, providing regular analysis of the brand performance, managing the brand budget and P&L, as well as defining the media strategy of the brand.

Required Experience:

• 2+ years experience in Brand Marketing in the FMCG industry - in the food industry is advantageous
• Ability to analyse data from Nielsen/Kantar/IRI
• Ability to work cross-functionally
• Strong project management and organisational skills
• Proven success working on an FMCG brands