Brand Manager - Food

JR United Kingdom; Greater London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player seeks a dynamic Brand Manager to lead one of its most recognized brands in the UK market. This role focuses on driving growth and managing brand strategy while launching new product developments and overseeing brand performance. You will work closely with a talented team, ensuring effective marketing plans are executed within budget to achieve sales and market share targets. If you are passionate about brand management and eager to innovate within a renowned food company, this opportunity is perfect for you.

Qualifications

• 2+ years of Brand Marketing experience in FMCG; food sector experience is a plus.
• Strong analytical skills with experience in data analysis tools.

Responsibilities

• Manage brand strategy and drive growth for a well-known brand.
• Collaborate with Marketing Manager to implement marketing plans.

Skills

Brand Marketing

Data Analysis

Project Management

Cross-Functional Collaboration

Job description

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We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for managing one of the business's most well-known brands, focusing on driving growth, managing brand strategy, and expanding licensing opportunities into new markets. You will collaborate with the Marketing Manager to create and implement marketing plans within an allocated budget to achieve targets in sales, profit, and market share.

The role includes leading the brand strategy in the UK market, launching new product developments (NPD), managing artwork development for packaging, analyzing brand performance regularly, overseeing the brand budget and P&L, and defining the media strategy for the brand.

Required Experience:

• At least 2 years of experience in Brand Marketing within the FMCG industry; experience in the food sector is advantageous.
• Ability to analyze data from Nielsen, Kantar, or IRI.
• Ability to work cross-functionally across teams.
• Strong project management and organizational skills.
• Proven success in managing FMCG brands.