Brand Manager

Britvic plc; Hemel Hempstead; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Monthly product allowance

Private medical options

Life Assurance

Company bonus scheme

24/7 GP services

Enhanced pension contribution

Generous holiday

Job summary

Carlsberg Britvic is seeking a Brand Manager for Brooklyn in the UK, reporting to the Marketing Controller for Craft, Ales & Speciality. The role drives growth through high-quality activation and brand execution, across On & Off Trade, with ownership of the annual plan and flagship partnerships such as the Glastonbury sponsorship.

Hybrid working in Hemel Hempstead, 12 Month FTC, with a competitive salary and extensive benefits.

Qualifications

• Brand management experience in FMCG/beverages or related consumer-led category.
• Strong commercial acumen with budget management experience.
• Demonstrated ability to execute activations and campaigns.
• Ability to collaborate across cross-functional and matrix teams.
• Experience working with agencies to deliver creative and activation programmes.
• Excellent project management and organisational skills.

Responsibilities

• Deliver the annual Brooklyn Brewery brand plan with activation and growth.
• Manage Assistant Brand Manager and develop capability.
• Lead innovation launches and integrated marketing campaigns across touchpoints.
• Own flagship partnerships and experiences (Glastonbury sponsorship).
• Partner with commercial teams to grow distribution and visibility.
• Create compelling customer-facing materials to boost advocacy and impact.
• Lead design, packaging projects from concept to launch.
• Manage budgets and agency partnerships to maximise ROI.
• Develop engaging brand assets and activations for all channels.
• Collaborate with global and local stakeholders for consistent execution.

Skills

Brand management

Budget management

Campaign activation

Cross-functional collaboration

Agency management

Project management

Communication

Attention to detail

Job description

We are recruiting for a Brand Manager - Brooklyn, reporting into the Marketing Controller for Craft, Ales & Speciality. This role will take ownership of Brooklyn Brewery's growth in the UK, delivering the annual brand plan through high-quality activation, innovation and brand execution. Working cross-functionally across the business, the role will grow customer engagement, distribution and brand visibility across the On and Off Trade. From launching exciting new products to executing Brooklyn Brewery's flagship activation programme, including its Official Beer Partner of Glastonbury Festival, this role will play a key part in building one of the most culturally relevant and exciting brands in the beer category. Role Responsibilities:

• Deliver the annual Brooklyn Brewery brand plan, building growth through effective execution and activation.
• Manage an Assistant Brand Manager, developing capability while advocating for the brand across the wider business.
• Manage innovation launches and integrated marketing campaigns across multiple consumer and customer touchpoints.
• Own the delivery of Brooklyn Brewery's flagship partnerships and experiences, including its Official Beer Sponsorship of Glastonbury Festival.
• Partner with commercial teams to grow distribution, visibility and brand performance across the On and Off Trade.
• Create compelling customer-facing materials that deepen brand advocacy and commercial impact.
• Lead innovation, design and packaging projects from concept to launch.
• Manage budgets and agency partnerships to increase effectiveness and return on investment.
• Develop engaging brand assets and activations that enhance brand presence across all channels.
• Collaborate with global and local stakeholders to ensure consistent, high-quality brand execution. Brand management experience within FMCG, beverages or a related consumer-led category.
• Solid commercial acumen with experience managing budgets and evaluating performance.
• Demonstrated ability to execute activations, sponsorships, product innovation launches, or integrated marketing campaigns.
• Skilled at aligning and collaborating across cross-functional and matrix teams.
• Experience working with agencies to deliver top-quality creative and activation programmes.
• Project management capabilities, with excellent organisation and attention to detail.
• Ability to translate strategy into effective, consumer-focused execution.
• Effective communicator with skilled stakeholder management and relationship-building skills.
• Resilient, solution-oriented and adaptable, with the ability to thrive in a fast-paced business.
• Experience coaching or developing others. Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin. For soft drinks, Carlsberg Britvic's brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, poppi, Lipton Iced Tea and Rockstar Energy.
• Location: Hybrid - Hemel weekly expectation to be on site and other Carlsberg Britvic sites where needed Job Length: 12 Month FTC - Full Time Competitive Salary with extensive benefits:
• Monthly product allowance - alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc. bank holidays)
• Access to a range of high street discounts