Brand Growth Lead – UK Activations & Partnerships

Britvic plc; Hemel Hempstead; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Monthly product allowance

Private medical options

Life Assurance

Company bonus scheme

24/7 GP services

Enhanced pension contribution

Generous holiday

Job summary

Carlsberg Britvic is seeking a Brand Manager for Brooklyn in the UK, reporting to the Marketing Controller for Craft, Ales & Speciality. The role drives growth through high-quality activation and brand execution, across On & Off Trade, with ownership of the annual plan and flagship partnerships such as the Glastonbury sponsorship.

Hybrid working in Hemel Hempstead, 12 Month FTC, with a competitive salary and extensive benefits.

Qualifications

• Brand management experience in FMCG/beverages or related consumer-led category.
• Strong commercial acumen with budget management experience.
• Demonstrated ability to execute activations and campaigns.
• Ability to collaborate across cross-functional and matrix teams.
• Experience working with agencies to deliver creative and activation programmes.
• Excellent project management and organisational skills.

Responsibilities

• Deliver the annual Brooklyn Brewery brand plan with activation and growth.
• Manage Assistant Brand Manager and develop capability.
• Lead innovation launches and integrated marketing campaigns across touchpoints.
• Own flagship partnerships and experiences (Glastonbury sponsorship).
• Partner with commercial teams to grow distribution and visibility.
• Create compelling customer-facing materials to boost advocacy and impact.
• Lead design, packaging projects from concept to launch.
• Manage budgets and agency partnerships to maximise ROI.
• Develop engaging brand assets and activations for all channels.
• Collaborate with global and local stakeholders for consistent execution.

Skills

Brand management

Budget management

Campaign activation

Cross-functional collaboration

Agency management

Project management

Communication

Attention to detail

Job description

Carlsberg Britvic is seeking a Brand Manager for Brooklyn in the UK, reporting to the Marketing Controller for Craft, Ales & Speciality. The role drives growth through high-quality activation and brand execution, across On & Off Trade, with ownership of the annual plan and flagship partnerships such as the Glastonbury sponsorship.

Hybrid working in Hemel Hempstead, 12 Month FTC, with a competitive salary and extensive benefits.