Senior Brand Manager

Exeltis UK

Greater London

On-site

GBP 65,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Annual performance bonus

Private medical insurance

Income protection & life assurance

25 days’ annual leave

25 days’ annual leave + 3 days between

Job summary

A pharmaceutical company in London seeks a Senior Brand Manager to develop strategies and drive brand growth in women's health. The ideal candidate will have extensive experience in the pharmaceutical sector, strong brand leadership skills, and a collaborative approach to marketing. Key duties include executing omnichannel campaigns, managing brand performance, and ensuring compliance with industry regulations. Excellent analytical and communication skills are essential. This role includes competitive benefits and opportunities for personal development.

Qualifications

Extensive commercial business experience within the pharmaceutical industry.
Strong experience in a Brand Manager or Senior Brand Manager role.
Understanding of the ABPI code and UK governance environment.
Understanding of the ABPI code and UK governance.
Strong strategic thinking and brand leadership capabilities.
Deep knowledge of the UK health system and stakeholders.
Omnichannel marketing experience guided by data.
Excellent analytical, communication and presentation skills.
Collaborative team player with ownership and agility.

Responsibilities

Develop and execute brand strategies for women's health portfolio.
Lead integrated brand campaigns leveraging various marketing approaches.
Track brand performance using KPIs and sales data.
Ensuring compliant materials through medical, legal and regulatory reviews.
Partnering with sales and cross-functional teams to drive in-field execution.
Coordinating with agencies and stakeholders to deliver high-quality outputs on time.
Tracking brand performance with KPIs and presenting results to leadership.
Collaborating with global teams to share best practices.

Skills

Commercial business experience

Brand strategy leadership

Collaboration

Data-driven marketing

Analytical skills

Communication skills

Job description

Exeltis is part of the Insud Pharma Group of biopharmaceutical organisations, with over 40 years of experience and operations in more than 50 countries. Exeltis UK was established in 2022 to bring Exeltis products to the UK market, our product portfolio spans menopause, pregnancy, sexual health and CNS, with a healthy pipeline and we are committed to finding clinical solutions to meet the unmet needs for women across key stages of their sexual and reproductive lives. This is an exciting phase in which to join Exeltis to realise their ambitions to become leaders in Women’s Health medicine and contribute to the strategy and culture that will lead to this success.

Join our UK marketing team as Senior Brand Manager, leading the strategy and execution of integrated, omnichannel brand initiatives. This role is ideal for a commercially minded marketer who thrives in a fast‑paced environment, partners closely with sales and cross‑functional teams, and drives brand growth through insight‑led strategy, high quality execution, and strong governance.

Key Responsibilities

Brand Strategy & Planning

Developing and executing brand strategies aligned with business objectives for the women’s health portfolio
Owning the annual brand plan, including positioning, messaging, and budget management
Analysing market trends, customer insights, and competitive dynamics to identify growth opportunities

Marketing Execution

Leading the development and execution of integrated brand campaigns, leveraging a mix of traditional, digital, educational, and patient focused marketing approaches
Owning the creation and delivery of high quality promotional and non‑promotional marketing materials, including detail aids, digital assets, educational materials, congress materials, and patient support resources
Drive omnichannel marketing strategies across field force, digital, medical education, and patient support programs
Initiating and managing healthcare professional and patient market research to generate insights into customer needs, behaviours, and decision making

Cross Functional Collaboration

Managing the end to end approval of local promotional and non‑promotional materials through medical, legal, and regulatory review processes, ensuring full compliance with the ABPI Code of Practice
Working closely with sales team to ensure strong understanding of brand strategy and effective in field implementation
Coordinating with agencies, vendors, and internal stakeholders to deliver high quality outputs on time
Collaborating closely with global marketing colleagues to share best practices across markets

Performance Management

Tracking brand performance using KPIs, market research, and sales data
Monitoring ROI of marketing activities and optimise plans based on performance insights
Preparing and presenting brand performance reviews to senior leadership

Compliance & Governance

Ensuring all marketing activities comply with the ABPI Code of Practice, company policies, and regulatory & ethical standards

Requirements for the Role

Extensive commercial business experience within the pharmaceutical industry
Strong experience in a Brand Manager or Senior Brand Manager role leading the brand strategy process, demonstrating commercial acumen
Prior experience in women’s health is desirable
Understanding of the ABPI code and UK governance environment
Strong strategic thinking and brand leadership capabilities
Deep knowledge of the UK Health system
Omnichannel marketing experience, using data to guide effective and impactful omnichannel campaigns
Excellent analytical, communication, and presentation skills
Must be a strong collaborator, team player and individual contributor
High level of ownership, agility, and results orientation

Company Benefits